How your Client Feels when you don’t Follow up
As part of my summer break a few years ago, I attended a small festival where I had a healing session that was very nurturing and left me eager to do more work with the healer – but she didn’t have a good follow up process, and so 3 weeks later I still hadn’t booked anything.
I did eventually get in contact with her and I did do some further work with her, but this got me reflecting on how it can feel from the clients point of view when there isn’t an effective follow up process in place. So I recorded this video to share my experience as the client and as a reminder of how important it is to follow up confidently and supportively – but never “pushily”.
I hear clients of mine talk all the time about how uncomfortable they feel when it comes to “following up” with potential clients – but are often unaware of how this can leave the client feeling.
In the video I share
- How it leaves the client feeling if you leave them hanging at the end of a first session, or after a conversation where you’ve said you will follow up.
- Why as clients we sometimes don’t make the first move to follow up and why things so often fizzle out if you just leave it for the client to get back to you.
- Why as clients we not only don’t mind follow up, we actually welcome it – even expect it, and how it can feel when that doesn’t happen
- The tweaks I would have made to this practitioners sales and follow up process to make it easier for her clients to take the next step
I’m sure you will see how you can apply some of this to your own business.
If you prefer to read rather than watch/listen I have also previously written a blog post on the same topic:
Are you Avoiding Following Up?
It includes some great examples of the sorts of things that we tell ourselves by way of avoiding following up with people. And the things the clients tell themselves. And how the combination of these two sets of “made up stories” too often leads to the business owner missing out on business, and the potential client missing out on getting the help and support they need.
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Are you getting some insights into where you might be missing out on business through poor follow up, but also how that could be leaving the client feeling? If so do let me know in the comments below – I always love to hear from you!