Posts by Catherine
How to Create Engaging Content that gets your Audience to take Action
I shot this Facebook live this week in snowy Toronto while attending a Mastermind with my business mentor Stu McLaren. When I come to these sort of business events and conferences I like to bring back some practical tips and strategies that I share with the members of my community – and I thought…
READ POSTWhy I love launching ( …and is this model right for you?)
During the past month you’ll have noticed a lot more activity than from me in your inbox than is “normal” during the rest of the year. There were Facebook Live sessions on my business page, invitations to the Fall in Love with Sales Intensive, online Masterclasses, Q&A sessions – and yes (I do know it)…
READ POSTHow to know what Marketing will work for you
Last week I got up on one of my favourite soapboxes to talk about online marketing and the dangers for an early-stage business of jumping on the online bandwagon too early. If you missed it you can read it here. As you probably know, I’m actually crazy about online business and online marketing – with…
READ POSTHow to know when it’s time to go Online
Something that I find myself discussing quite a lot within my Get More Clients Saying Yes! course, which is currently running, is that it’s so easy these days to fall in to believing that an online business is the holy grail of a truly successful business. Whereas in truth too many small business owners jump…
READ POSTWhat do you say when people ask you what you do?
On Saturday I was honoured to be a Round Table Mentor at the One of Many “Be Wealth” retreat. My friend (and first business mentor) Joanna Martin was teaching a group of women to master their finances for greater influence, contribution and growth. I was invited to be there to answer questions about how to…
READ POSTHow to Set the Right Price for your Services
I haven’t talked about pricing for a while but I know that this is an issue for many heart-centred business owners. I get asked a lot “What should I be charging?” or “What is the “right price” for my products and services?”. Well here’s the gnarly thing about pricing – it isn’t an exact science. …
READ POSTHow to Fall in Love with Sales
If you are like most of the heart-centred business owners that I know you probably shy away from situations that involve “selling” your services. I know this sounds kind of crazy because of course you do want clients! But it’s actually really common – you’re in business because you want to make a difference to…
READ POSTWhy “Closing the Sale” doesn’t work for a Heart-Centred Business
A few years ago I ran a poll as part of a webinar I was running on “heart-centred sales”. To my surprise over half of the respondents answered that their biggest sales challenge was “Closing the Sale”. This response was not what I expected, and for me it marked one of those big “Aha!” moments…
READ POSTSales as a Highly Sensitive Person (HSP)
A conversation between Marianne Cantwell and Catherine Watkin Do you consider yourself a Highly Sensitive Person (HSP), introvert or empath? Do you ever feel that sales is just not “for you” because you feel you can’t be as bullish and outgoing as you need to be successful? If so then you are going to love…
READ POSTWhy selling by the session hurts everyone
Today I want to talk to you about why selling your services by the session or by the hour is not only hurting your business, but it’s also hurting your clients. I’ve had two recent personal experiences that have really highlighted this for me and have inspired me to record this video for you. Watch…
READ POSTWhy Timing is Everything!
Today I want to talk to you about timing in your sales conversation and why getting it wrong can cost you the sale – even if the client actually wants and needs what you have to offer. The video today was inspired by a sales conversation I had earlier in the year where I was…
READ POSTShould you “fire” your difficult client?
One of the things you get better at as your sales process improves is learning how to sign up only your most ideal clients – the ones who you most love working with, and with whom you get the best results. You get better at screening out those clients who are going to become a…
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