Posts by Catherine
The “Less is More” of Marketing
Did you start your business because you wanted to make a difference but you never imagined it would be this hard to get your first few paying clients? Maybe you’ve been jumping from one thing to the next without anything having a chance to get traction, and you can’t seem to settle on that “one…
READ POSTThe Four Elements to Creating a Business you Love
How would it feel to own a business you actually LOVE to run, as opposed to a business you create around something you love, but then end up surprised to find you don’t enjoy it as much as you thought you would? Well, there are 4 essential elements to think about that you also need…
READ POSTHow NOT to convince people to buy from you
There’s something I often hear from people who are looking for help with their sales: “I can’t convince people to buy from me” or “I can’t persuade people to pay for my services”. What am I doing wrong? Traditional sales methods would have us believe that trying to convince or persuade someone is the goal…
READ POSTHow I Grew My Business
I created this video a number of years ago just as I was celebrating my 6th year in business (I recently celebrated my 10th!). However while it was recorded a few years ago, everything I say is as relevant today as it was then. In it I talk about some of the key milestones I…
READ POSTCan I be Heart-Centred and still be successful?
“Heart-Centred” is a phrase that I use a lot when talking about my approach to business. I first heard it at a time when I was struggling to define who I was in business and who I was here to serve. When I came across it I instantly felt: “That’s it! That’s me… and those…
READ POSTWhy is sales so difficult when you care?
It’s easy for me to end up spending a lot of time immersed in the hearts and minds of my “ideal client” when I’m writing my blogs, preparing my video content, or updating my website copy. And for me, it’s never really a one-off immersion, but rather an ongoing reflection that allows me to continuously…
READ POSTHow to build a business you’ll stay in love with
Five years ago I had the pleasure of visiting Australia and on my last day in Perth, I was interviewed on local radio RTR FM 92.1. It was supposed to be an interview about authentic sales but we got sidetracked onto a favourite topic of mine and ended up doing an impromtpu session on: How…
READ POSTMy Recipe for Overwhelm
One of the most popular videos I’ve recorded was on Running a Business as a HSP (highly sensitive person). So many people replied to say that the video had hit a chord with them. It either helped them to realise that they are an HSP and to finally see why they struggle with certain things…
READ POSTTired of hearing “I Need To Think About It”?
There’s nothing more frustrating for a small business owner than hearing a string of potential clients say “I need to think about it” at the end of your sales conversations. And if you’re at a place where “I need to think about it” has become a phrase you are hearing more often than you’d like,…
READ POSTMy Vision and Planning Process for 2022
We’re already halfway through February – and I’m writing to you about planning. Hang on a minute, shouldn’t I have done that in January, or even December? Well, yes, in some years I might do… but this one seems to have had a very different flavour for many people. Now in your case you may…
READ POSTAre you selling Safety?
When you speak to your clients about your services, do you tell them what you think they need to know about how great your service is, or do you sell them what they are actually buying? And do you even know the difference? One of the main things that your client buys when they decide…
READ POSTTaking time to Review 2021
I gave myself permission to get off to a slow start this year and January has mainly been focused on Planning and Learning – in fact I finished my 2022 Planning only yesterday! A friend pointed out that my timing is perfect as the Chinese New Year starts today, and many people consider this the…
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