Posts by Catherine
How to Set the Right Price for your Services
I haven’t talked about pricing for a while but I know that this is an issue for many heart-centred business owners. I get asked a lot “What should I be charging?” or “What is the “right price” for my products and services?”. Well here’s the gnarly thing about pricing – it isn’t an exact science. …
READ POSTHow to Fall in Love with Sales
If you are like most of the heart-centred business owners that I know you probably shy away from situations that involve “selling” your services. I know this sounds kind of crazy because of course you do want clients! But it’s actually really common – you’re in business because you want to make a difference to…
READ POSTWhy “Closing the Sale” doesn’t work for a Heart-Centred Business
A few years ago I ran a poll as part of a webinar I was running on “heart-centred sales”. To my surprise over half of the respondents answered that their biggest sales challenge was “Closing the Sale”. This response was not what I expected, and for me it marked one of those big “Aha!” moments…
READ POSTSales as a Highly Sensitive Person (HSP)
A conversation between Marianne Cantwell and Catherine Watkin Do you consider yourself a Highly Sensitive Person (HSP), introvert or empath? Do you ever feel that sales is just not “for you” because you feel you can’t be as bullish and outgoing as you need to be successful? If so then you are going to love…
READ POSTWhy selling by the session hurts everyone
Today I want to talk to you about why selling your services by the session or by the hour is not only hurting your business, but it’s also hurting your clients. I’ve had two recent personal experiences that have really highlighted this for me and have inspired me to record this video for you. Watch…
READ POSTWhy Timing is Everything!
Today I want to talk to you about timing in your sales conversation and why getting it wrong can cost you the sale – even if the client actually wants and needs what you have to offer. The video today was inspired by a sales conversation I had earlier in the year where I was…
READ POSTShould you “fire” your difficult client?
One of the things you get better at as your sales process improves is learning how to sign up only your most ideal clients – the ones who you most love working with, and with whom you get the best results. You get better at screening out those clients who are going to become a…
READ POSTHow to take a (proper) Holiday
Last week I got back from my summer holiday – 2 weeks camping in Cornwall and Shropshire and then few days with my family in Snowdonia. Over the years I’ve learned that taking a “proper” holiday (as opposed to a “working” holiday – I love to take those too) twice each year is absolutely essential…
READ POSTThe zillion million ways to market your business
This weeks video was inspired by an email I received from a private mentoring client. We’d started our work together with a whole day planning out a strategy for her business. But a few months in and she sent me an email… Watch the video or scroll down to read more. The email went a…
READ POSTWhat 8 years in business has taught me
It was October 2010. I’d recently qualified as an NLP Practitioner, hypnotherapist and coach. And always one to want to do things “properly”, I’d registered my business as a sole trader and set up a business bank account – after all I needed somewhere to pay in that £60 I got from my first ever…
READ POSTI’m not on Holiday… I’m living my Dream
I recorded this video at the end of a month I spent living and working in Perth, Australia last year. I wrote and recorded it sitting next to the pool outside an Italian style villa in the Perth hills – the day after I went for a walk and bumped into a kangaroo! I felt…
READ POSTGetting a Decision on the Spot
This is a question that comes up over and over when I run my “Get More Clients Saying Yes!” course. It’s also an emotional one, with many clients and friends having strong opinions around the topic. Is it right to try and get a decision on the spot during sales conversations? Doesn’t that put pressure…
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