Posts by Catherine

The zillion million ways to market your business

The zillion million ways to market your business

This weeks video was inspired by an email I received from a private mentoring client. We’d started our work together with a whole day planning out a strategy for her business. But a few months in and she sent me an email… Watch the video or scroll down to read more. The email went a…

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What 8 years in business has taught me

What 8 years in business has taught me

It was October 2010.   I’d recently qualified as an NLP Practitioner, hypnotherapist and coach. And always one to want to do things “properly”, I’d registered my business as a sole trader and set up a business bank account – after all I needed somewhere to pay in that £60 I got from my first ever…

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I’m not on Holiday… I’m living my Dream

Catherine Watking working in Perth, Australia

I recorded this video at the end of a month I spent living and working in Perth, Australia last year. I wrote and recorded it sitting next to the pool outside an Italian style villa in the Perth hills – the day after I went for a walk and bumped into a kangaroo! I felt…

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Getting a Decision on the Spot

Decision on the spot

This is a question that comes up over and over when I run my “Get More Clients Saying Yes!” course.  It’s also an emotional one, with many clients and friends having strong opinions around the topic. Is it right to try and get a decision on the spot during  sales conversations? Doesn’t that put pressure…

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Do you really need a big list to launch a membership?

In today’s video, I want to talk to you about this question:  Do I need a big mailing list, or a big online community to sell and to launch group programmes or memberships? I’ve been focusing quite a bit on group programmes and memberships just the last couple of weeks is because I’m an affiliate…

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The Power of Niche

power of niche

Today’s blog post is prompted by a question that was asked during a webinar I held recently.  I was talking about having heart-centred sales conversations that lead the client comfortably to a ‘yes’ decision, and I was asked the very valid question “but where do the clients come from to have the sales conversations with…

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The story of how I started a Membership

Members of my community at a recent live event

As I shared in last weeks video about Business Models, over the past couple of years I’ve had a big shift in my own business model, moving from a high-ticket mentoring programme to a low monthly investment membership community. However, it wasn’t an overnight thing – it was a shift that happened gradually over a…

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5 reasons NOT to start a Membership (… and what to do instead)

5 reasons NOT to start a Membership (… and what to do instead)

I’ve been talking about memberships a lot just recently, what with my video My Membership Story a couple of weeks all about my transition from a 6-figure high-end mentoring programme to a low monthly investment membership instead.  And then more recently my conversation with my own membership mentor Stu McLaren where we got to talking…

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Is your Business Model right for you?

Is your business model right for you?

If you’re anything like me, then building a business you love will be really important to you. But it’s all too easy to build a business based on something you love but then find that you don’t actually enjoy it. Creating a business you love depends on a few different things, including marketing that you…

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It’s good enough for now

It's good enough for now

Last week I was working on a really important project but found myself getting stuck and just not making the sort of progress I wanted to.  I ended up spending a whole day yet at the end felt I wasn’t getting anywhere and as a result was feeling really frustrated and unhappy with myself. Until…

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Remember Zippy from Rainbow?

Remember Zippy from Rainbow?

I might be at risk of showing my age with this one… but do you remember Zippy from Rainbow? Poor old Zippy, he had a zip instead of lips so when he went “on and on” talking too much his friends would just grab one end of the zip and pull it round to shut…

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The Therapists and the Money Pots

Money Pot

Something that I notice a lot when speaking to my mentoring clients is the habit of making assumptions about a potential clients ability to afford to work with them. Here are some of the things that I hear. “My clients are all therapists – they can’t afford my prices” “She’s retired so I know she…

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