Posts by Catherine
The Power of Niche
Today’s blog post is prompted by a question that was asked during a webinar I held recently. I was talking about having heart-centred sales conversations that lead the client comfortably to a ‘yes’ decision, and I was asked the very valid question “but where do the clients come from to have the sales conversations with…
READ POSTThe story of how I started a Membership
As I shared in last weeks video about Business Models, over the past couple of years I’ve had a big shift in my own business model, moving from a high-ticket mentoring programme to a low monthly investment membership community. However, it wasn’t an overnight thing – it was a shift that happened gradually over a…
READ POSTIs your Business Model right for you?
If you’re anything like me, then building a business you love will be really important to you. But it’s all too easy to build a business based on something you love but then find that you don’t actually enjoy it. Creating a business you love depends on a few different things, including marketing that you…
READ POSTIt’s good enough for now
Last week I was working on a really important project but found myself getting stuck and just not making the sort of progress I wanted to. I ended up spending a whole day yet at the end felt I wasn’t getting anywhere and as a result was feeling really frustrated and unhappy with myself. Until…
READ POSTRemember Zippy from Rainbow?
I might be at risk of showing my age with this one… but do you remember Zippy from Rainbow? Poor old Zippy, he had a zip instead of lips so when he went “on and on” talking too much his friends would just grab one end of the zip and pull it round to shut…
READ POSTThe Therapists and the Money Pots
Something that I notice a lot when speaking to my mentoring clients is the habit of making assumptions about a potential clients ability to afford to work with them. Here are some of the things that I hear. “My clients are all therapists – they can’t afford my prices” “She’s retired so I know she…
READ POSTSales Lessons from Violet’s Boutique
A couple of weeks ago I was in Laguna Beach, California to attend a live event – I’d come complete with bikini and booked a hotel with a pool so I could relax in the sun for a couple of days before the conference. Ha! The universe had other plans and instead I got a…
READ POSTHow to create 12 months of content
I’ve just got back from Canada where I attended an implementation workshop with my own business mentor. The theme of the workshop is “Love on your List” – all about nurturing your community. During the workshop we worked on a plan for creating 12 months of content which was so useful that I thought I’d…
READ POSTTaking Time to Review and Celebrate 2018
Happy New Year! New Years always have that bit of extra meaning to me because my birthday falls on 30th December so it’s a new “age year” as well as calendar year, which gives any planning or intention setting that bit of extra significance. I like to do my planning for the year in early…
READ POSTWhy I break for Christmas (and think you should too)
At the time you are watching this, it’s be the the last working week before Christmas here at Selling from the Heart HQ. From 14th December we close the office for the whole of the Christmas period, until Monday 7th January. We’ll be putting the “out of office” on the inbox and the phone service,…
READ POSTWhy I love launching ( …and is this model right for you?)
During the first two weeks of this month you’ll have noticed a lot more activity than from me than normal. There were Facebook Live sessions on my business page, online workshops, Q&A sessions – and a lot of emails. You may even have noticed me popping up on your Facebook newsfeed much more than usual. …
READ POSTStaying Inside the Sales Bubble
Today I’m talking about something that we used to talk about a lot back in the days of my corporate sales career – the importance of keeping your potential client inside your “sales bubble.” Watch the video below or scroll down to read the blog. What is “staying in the sales bubble”? Here’s how to…
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