Posts by Catherine
The Vulnerability of Sales
There’s so much that we do in business that makes us feel vulnerable. Of course we want clients to notice us and to be attracted to us, but putting ourselves out there can feel scary, because we’re opening ourselves up for potential criticism and rejection. Watch the video below or scroll down for the blog.…
READ POSTThe Power of Niche
Today’s blog post is prompted by a question that was asked during a webinar I held some time ago. I was talking about having heart-centred sales conversations that lead the client comfortably to a ‘yes’ decision, and I was asked the very valid question “but where do the clients come from to have the sales…
READ POSTMy Clients Can’t Afford Me
This is a story about me and my business. But it is also a story about you. You see, my clients can’t afford to work with me. Let me tell you more: There is a particular type of person who I feel most strongly called to work with and with whom I do my best…
READ POSTAre you Funny About Money?
When I run the Get More Clients Saying Yes course for authentic sales conversations I always start out by exploring our relationship with sales and money because our beliefs and attitudes in these areas can really hold us back in business. After all, if you believe that it’s wrong to charge money for your gifts…
READ POSTAre you Confusing your Potential Clients?
What do you say when you meet someone for the first time and they ask what you do? Do you say “I’m a coach” or “I’m an accountant” or “I’m a therapist” making you sound bland and just like everyone else? Or do you confuse people by talking about things that the average person who…
READ POSTLost your Mojo? …here’s why it’s a good thing!
It’s early September again, with that “back to school” feel – not only if you’ve got kids, but for all of us who took time off over the summer as we gear up ready to get back into the flow of work and business. There is one thing I am guaranteed to hear several times…
READ POSTCrafting Your Captivating Introduction
One of the things I’m most frequently asked about when attending an event as an expert or taking questions from members of my community is some variation of: “How do I pitch my business when I’m out networking?” or “Can you help me with my Elevator Pitch”. So I want to address that for you…
READ POSTHow to Create Engaging Content that gets your Audience to take Action
I shot this Facebook live almost a couple of years ago now in snowy Toronto while attending a Mastermind with my business mentor Stu McLaren. Every time I come to these kinds of business events and conferences I like to bring back some practical tips and strategies that I share with the members of…
READ POSTWhat 11 Years in Business Has Taught Me
It was October 2010. I’d recently qualified as an NLP Practitioner, hypnotherapist and coach. And always one to want to do things “properly”, I’d registered my business as a sole trader and set up a business bank account – after all I needed somewhere to pay in that £60 I got from my first ever…
READ POST“You’re just too expensive”
Todays article is about what happens when you get to the end of the sales conversation, things are going beautifully and you are feeling excited because you can just see what a difference working with you is going to make to this client. But then instead of an excited “Yes please!” what you hear instead…
READ POSTWhy Timing is Everything!
Today I want to talk to you about timing in your sales conversation and why getting it wrong can cost you the sale – even if the client actually wants and needs what you have to offer. The video today was inspired by a sales conversation I had back in 2019 where I was the…
READ POSTStaying Inside the Sales Bubble
Today I’m talking about something that we used to talk about a lot back in the days of my corporate sales career – the importance of keeping your potential client inside your “sales bubble.” Watch the video below or scroll down to read the blog. What is “staying in the sales bubble”? Here’s how to…
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