Posts by Catherine
Why Timing is Everything!
Today I want to talk to you about timing in your sales conversation and why getting it wrong can cost you the sale – even if the client actually wants and needs what you have to offer. The video today was inspired by a sales conversation I had earlier in the year where I was…
READ POSTShould you “fire” your difficult client?
One of the things you get better at as your sales process improves is learning how to sign up only your most ideal clients – the ones who you most love working with, and with whom you get the best results. You get better at screening out those clients who are going to become a…
READ POSTHow to take a (proper) Holiday
Last week I got back from my summer holiday – 2 weeks camping in Cornwall and Shropshire and then few days with my family in Snowdonia. Over the years I’ve learned that taking a “proper” holiday (as opposed to a “working” holiday – I love to take those too) twice each year is absolutely essential…
READ POSTThe zillion million ways to market your business
This weeks video was inspired by an email I received from a private mentoring client. We’d started our work together with a whole day planning out a strategy for her business. But a few months in and she sent me an email… Watch the video or scroll down to read more. The email went a…
READ POSTWhat 8 years in business has taught me
It was October 2010. I’d recently qualified as an NLP Practitioner, hypnotherapist and coach. And always one to want to do things “properly”, I’d registered my business as a sole trader and set up a business bank account – after all I needed somewhere to pay in that £60 I got from my first ever…
READ POSTI’m not on Holiday… I’m living my Dream
I recorded this video at the end of a month I spent living and working in Perth, Australia last year. I wrote and recorded it sitting next to the pool outside an Italian style villa in the Perth hills – the day after I went for a walk and bumped into a kangaroo! I felt…
READ POSTGetting a Decision on the Spot
This is a question that comes up over and over when I run my “Get More Clients Saying Yes!” course. It’s also an emotional one, with many clients and friends having strong opinions around the topic. Is it right to try and get a decision on the spot during sales conversations? Doesn’t that put pressure…
READ POSTDo you really need a big list to launch a membership?
In today’s video, I want to talk to you about this question: Do I need a big mailing list, or a big online community to sell and to launch group programmes or memberships? I’ve been focusing quite a bit on group programmes and memberships just the last couple of weeks is because I’m an affiliate…
READ POSTThe Power of Niche
Today’s blog post is prompted by a question that was asked during a webinar I held recently. I was talking about having heart-centred sales conversations that lead the client comfortably to a ‘yes’ decision, and I was asked the very valid question “but where do the clients come from to have the sales conversations with…
READ POSTThe story of how I started a Membership
As I shared in last weeks video about Business Models, over the past couple of years I’ve had a big shift in my own business model, moving from a high-ticket mentoring programme to a low monthly investment membership community. However, it wasn’t an overnight thing – it was a shift that happened gradually over a…
READ POST5 reasons NOT to start a Membership (… and what to do instead)
I’ve been talking about memberships a lot just recently, what with my video My Membership Story a couple of weeks all about my transition from a 6-figure high-end mentoring programme to a low monthly investment membership instead. And then more recently my conversation with my own membership mentor Stu McLaren where we got to talking…
READ POSTIs your Business Model right for you?
If you’re anything like me, then building a business you love will be really important to you. But it’s all too easy to build a business based on something you love but then find that you don’t actually enjoy it. Creating a business you love depends on a few different things, including marketing that you…
READ POST