Posts by Catherine
How I run my Business with Chronic Health Issues
Today I’m talking about how I run my business alongside chronic illness. I’ve done this for the past 15 years, and during that time I’ve grown and maintained a business that does a consistent 6 figures annually, despite repeated and ongoing health challenges. I’m often asked how I manage it. Sometimes the answer is I…
READ POSTIs your Business Model right for you?
If you’re anything like me, then building a business you love will be really important to you. But it’s all too easy to build a business based on something you love but then find that you don’t actually enjoy it. Creating a business you love depends on a few different things, including marketing that you…
READ POSTLost your Mojo? …here’s why it’s a good thing!
It’s September again, and this week definitely has that “back to school” feel – not only if you’ve got kids, but for all of us who took time off (or in my case slowed down) over the summer as we gear up ready to get back into the flow of work and business. There is…
READ POSTHow to get those First Few Paying Clients
When you first start out in business, it can feel like there’s so much that you need to think about. You may feel that you need to be learning all these advanced strategies such as how to sell online programmes, grow a mailing list, run webinars or build a social media following. In reality, when…
READ POSTThe Pushmi-Pullyu of the Sales Conversation
Today I want to talk to you about the Pushmi-Pullyu of the sales conversation. Do you remember the Pushmi-Pullyu? If you’re not familiar with it, it’s a two-headed animal who has a head on opposing sides of his body. He’s a character from the book and the film Dr. Doolittle. There’s actually a Pushmi-Pullyu in…
READ POSTBut I don’t need a bicycle (aka “how not to network”)
In the ‘Build a Business without Social Media’ Masterclass, I discuss 10 alternatives to using social media to get clients and grow your business. I always maintain that one of the most effective ways to get new clients from a standing start is to network face-to-face, either online or offline. (I actually prefer to call…
READ POSTHow to Set the Right Price for your Services
I know from the clients I work with that how to price services is one of the key things that keeps many heart-centred business owners stuck and prevents them getting out there and enrolling new clients. It is so common for me to be asked: “What should I be charging?” or “What is the “right…
READ POSTDo I really need to niche if I want clients?
One of the questions that comes up time and time again from new people who join my membership is: “I would love to get more clients – but how can I if I haven’t got a niche?” I always feel frustrated when I hear this – mainly because I’ve seen over and over again just…
READ POST“It’s good enough for now”
Have you ever been working on a really important project and found yourself getting stuck and just not making the sort of progress you want to? This was me a few years ago – I had something relatively straightforward to do, but ended up spending a WHOLE day on it – and at the end…
READ POSTWhy “Closing the Sale” won’t work for your Heart-Centred Business
A few years ago I ran a poll in advance webinar I was running on the topic of “heart-centred sales”. To my surprise over half of the respondents answered that their biggest sales challenge was “Closing the Sale”. For some reason this response was not what I expected, and for me it marked one of…
READ POSTWhy is sales so difficult when you care?
Recently I was reflecting about some of the things I observe in the clients I work with and what their biggest problems are when it comes to enrolling new clients, and it got me thinking….. Why is selling so darned hard for heart-centred business owners? After all, if we really care about our clients and…
READ POSTWhat to do about “I Can’t Afford It”
My client (let’s call her Jane) was having a great sales conversation with a potential client for her Big Leap Programme and it was clear to both of them just how much this lady would benefit from working with her. But when she asked “would you like to book your first session?” the client said:…
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