Hi, I'm Catherine!
And I truly believe it's possible to create a great business without compromising your values and integrity.
My mission (and greatest passion) in life is helping heart-centred business owners like you get more clients so that you can make the difference you know you’re here to make, and most importantly do it in a way that feels authentic and in alignment with your values.
Instead I believe in sales and marketing that comes from service not selfishness, from caring not coercion, and from love instead of lack.
I've built a business this way, so I know you can too.
SO I GUESS YOU'RE CURIOUS ABOUT HOW I GOT HERE?
I wish I could tell you it was easy, but for me it's been a lifelong journey to discover what it is I'm meant to do with my life - and once I'd found it to turn it into a business.
I live in a leafy suburb of London (my “soul” city) but I grew up in a small village in Wales. My parents loved their jobs and told me it didn’t matter what I did with my life - or how much I earned - as long as I was happy. Turns out that was a really tall order. It would have been way easier if they’d told me to become a doctor!
So I was on a mission from early on to find work that fulfilled me and made me happy.
AND THEN THE JOURNEY BEGAN...
I didn’t know it at the time but I’d developed ME/Chronic Fatigue Syndrome and it took me over 10 years to recover.
The mission to find my purpose in life and my journey back to health became completely intertwined.
Over a 5 year period I lived in Africa, India, Sri Lanka and home in the UK.
I studied acupuncture, ayurvedic medicine and energy healing. I qualified as a yoga teacher, nutritional therapist, NLP practitioner, hypnotherapist and coach. I lived in ashrams and meditation centres.
I started businesses in many of these things with varying levels of success and enthusiasm – but none of it felt quite like the elusive “it” I was searching for.
AUTHENTICITY CAME FIRST
Very slowly I rebuilt my health, and a big part of that recovery turned out to be commitment to a life that was fully authentic - no more compromising who I am or my values.
Integrity · Authenticity · Respect · Fairness
These became my most important guiding lights and are the foundations of how I care for myself, how I live and (importantly for this story) how I do business.
THEN I FOUND MY PURPOSE
Somewhere along this journey I ran a workshop to teach small business owners how to sell.
I saw the light go on for people as they realised that sales didn’t have to be icky and manipulative.
And I saw the profound impact that finally feeling comfortable with sales would have across not just their businesses but their whole lives – I’d finally found “it”!
I wish I could tell you that my business took off like a rocket and I Iived happily ever after. But you’re on this journey too so you don’t need me to tell you it wasn’t that simple.
First there was the L.O.N.G. and painful period where I knew I had something special to offer but just couldn’t figure out how to turn it into an actual business. I threw myself into learning as much as I could about marketing and business, but much of what I found felt so lacking in integrity, so counter to my values that I couldn’t bring myself to follow it.
SO I SET OFF ON A NEW MISSION:
To see if I could grow a business using only sales & marketing that felt truthful, in alignment, from the heart and from service.
It took a little while to figure things out but eventually I took my workshops and turned them into an online programme. Then I launched a business mentoring community. I even had my first 6-figure sales day!
What I celebrated most at the end of that day was how far I’d come as a person. I’d battled my fears, grown my confidence and stuck to my values. And while I didn’t always believe in myself (heck, most of the time I didn’t believe in myself) I’d kept on moving forward. And as a result I’ve now got the fulfilment my heart yearned for all those years - and I get paid to do what I love!
AND THIS IS WHAT I WANT FOR YOU TOO
You too deserve a thriving, flourishing business where you get to experience the profound fulfilment that comes from getting paid to use your gifts and talents to help others.
And you don’t have to use icky sales techniques or compromise your values to do that – if there is one thing I want you to know it’s this:
It truly is possible to build a successful business based on love, service and integrity.
I know because I've done it and I see my clients do it too.
Over the past 5 years I’ve taught hundreds of heart-centred business owners like you to attract and sell to clients in a way that feels authentic and aligned with their values – and as a result I’ve seen their lives transform and their confidence soar.
I'd love to help you do the same.
With love & gratitude,
YOU MAY NOT KNOW...
CATHERINE'S OFFICIAL BIOGRAPHY
Catherine Watkin is the UK’s leading expert in authentic and heart-centred sales.
After a highly successful 20+ year career in sales she now works with business owners who are gifted and passionate about what they do but struggle in business because they feel awkward when it comes to selling their services.
Through her online course Catherine has taught hundreds of business owners how to sell in a way that feels authentic and comfortable – and most importantly gets them great results.
Catherine is an authentic and inspiring role model for how it is possible to create a successful business without resorting to sleazy or manipulative sales and marketing techniques.