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How to Get your
First (or Next) Paying Client

In 5 straightforward steps.

Whether you are just starting out, or have been in business a while
and need your next client this week - not next year

If you’re a coach, therapist, consultant or other service-based business owner, you probably started your business to do meaningful work - not to figure out complicated marketing strategies.

There are so many things you "should" be doing, and "could" be doing, many of them too advanced to be effective at your current stage of business.

Somewhere along the way, you might have found yourself wondering:

Where do I even start to get paying clients?
What’s going to work to help me enrol clients consistently?
Am I actually doing this all wrong?

My answer is no - you’re not doing it wrong.

You just haven’t been given a clear path that actually fits the stage of business you’re in.

In this guide I’ll walk you through five foundational steps that will simplify the process of attracting and enrolling new clients and lift a lot of the confusion.

In this practical guide, you’ll discover:

What it REALLY takes to attract and enrol new paying clients – and why following advanced business strategies too early could be both holding you back and undermining your confidence

The 5 straightforward steps to enrolling your first (or next) paying client. These principles work just the same online or offline

The 2 most important elements that when you've nailed them, will form the solid foundation on which you’ll build your whole business, and make everything you do feel so much easier

What marketing REALLY is, and how it’s probably a lot more straightforward than you are making it out to be

Where the more advanced strategies come in, and how to know when you are ready for them. Instead of getting stuck in quicksand and spinning your wheels because you implemented them too early

What I talk about in this guide isn't about websites, funnels, email sequences, or even daily social media posts (unless that's what you love to do).  Or any other long-term marketing activity that may not pay off for months - or even years.  
 
Instead, it's about focusing on what really matters for the stage of business you are at, so you can enrol clients sooner, with more ease – and put yourself, your business and your confidence on an upward spiral. 

Cath-in-Kitchen-small-square

Catherine Watkin is a leading expert in authentic and heart-centred sales, and founder of Selling from the Heart and the Business from the Heart Membership.

She works with heart-centred business owners who are gifted and passionate about what they do but miss out on getting clients because they feel awkward following many of the commonly taught sales and marketing methods.  She helps them to get more clients and grow a great business while staying true to their values and without falling out of love with it along the way.

She’s an authentic and inspiring role model for how it’s possible to create a successful business that comes fully "from the heart" in all things.