All 'The Sales Conversation' Posts
There’s so much that we do in business that makes us feel vulnerable. Of course we want clients to notice us and to be attracted to us, but putting ourselves out there can feel scary, because we’re opening ourselves up for potential criticism and rejection. Watch the video below or scroll down for the blog. Some marketers say that if…
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This is a story about me and my business. But it is also a story about you. You see, my clients can’t afford to work with me. Let me tell you more: There is a particular type of person who I feel most strongly called to work with and with whom I do my best work and get the best…
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What do you say when you meet someone for the first time and they ask what you do? Do you say “I’m a coach” or “I’m an accountant” or “I’m a therapist” making you sound bland and just like everyone else? Or do you confuse people by talking about things that the average person who needs your help simply doesn’t…
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Today I want to talk to you about timing in your sales conversation and why getting it wrong can cost you the sale – even if the client actually wants and needs what you have to offer. The video today was inspired by a sales conversation I had back in 2019 where I was the potential customer. I’d been to California for a…
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Today I’m talking about something that we used to talk about a lot back in the days of my corporate sales career – the importance of keeping your potential client inside your “sales bubble.” Watch the video below or scroll down to read the blog. What is “staying in the sales bubble”? Here’s how to think about this: When your…
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I’m sure you’ve heard this phrase plenty of times before: Give them what they want, not what they need. And I’m sure you’ve always felt a bit suspicious of it too. After all, it just has that ring of the manipulative about it doesn’t it? Surely the authentic thing to do would be to be honest with your client…
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I’m a real fan of launching having been launching my own course and now membership regularly for the past decade! So I was thrilled to be invited to ‘The Launch Lab’ Podcast hosted by Liz Meville, and even more excited by the theme of this particular episode – how to sell from webinars without the sleaze. Listen to it here!…
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Way back in the dark days, when I was a corporate cubicle dweller there was a common trick used by salespeople. One that I was taught as a rookie recruitment consultant, and it served me well – up to a point. I was trained to cold call potential clients and tell them that my company was conducting an industry survey…
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Today I wanted to give you a quick reminder of how important it is to bring a solid, confident foundation to your sales interactions because… When You Wobble Your Client Wobbles What I mean by this is that in your interactions with potential clients you radiate a certain energy, and it’s an energy that your client picks up on, often…
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As you know, I want my role in your life to be to help you get more clients saying “Yes Please!” to working with you. This doesn’t only mean doing the things you need to do to guide them naturally to a Yes. It also means NOT doing those things that you might unwittingly do to cause them to…
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Today I want to talk to you about the Pushmi-Pullyu of the sales conversation. Do you remember the Pushmi-Pullyu? If you’re not familiar with it, it’s a two-headed animal who has a head on opposing sides of his body. He’s a character from the book and the film Dr. Doolittle. There’s actually a Pushmi-Pullyu in your sales conversations too! What…
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One of the things I often see with business owners who don’t yet feel fully comfortable about sales, is side-stepping or tip-toeing around speaking to potential clients about their problems because they don’t want to come off as insensitive, or even worse, manipulative. They’ve heard all about techniques like using “pain points” to get a client to sign up –…
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