All 'The Sales Conversation' Posts
Today I’m talking about something that we used to talk about a lot back in the days of my corporate sales career – the importance of keeping your potential client inside your “sales bubble.” Watch the video below or scroll down to read the blog. What is “staying in the sales bubble”? Here’s how to think about this: When your…
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Today I want to talk to you about timing in your sales conversation and why getting it wrong can cost you the sale – even if the client actually wants and needs what you have to offer. The video today was inspired by a sales conversation I had a few years ago where I was the potential customer. I’d been to…
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When I speak to small business owners I often discover that even though they want more clients they also admit that they often find they shy away from sales situations. They extremely uncomfortable about entering into a sales conversation because of their fears and worries about all the things that could “go wrong”: Watch the video below or scroll down…
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There is a block that is really surprisingly common amongst the types of heart-centered business owners that I tend to work with and it shows up as one of the following. They’re all slightly different, but related: Doubting the value that you can bring your clients Doubting your own value Doubting the value of the work that you do Watch…
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I find I spend a lot of time immersed in the hearts and minds of my “ideal client” when I’m writing my blogs or preparing video content. It’s an ongoing reflection that allows me to continuously deepen my understanding of what my ideal client needs and what her problems are – that way, I can always be sure that I’m…
READ POST![Why they're just not getting it [your value]](https://catherinewatkin.com/wp-content/uploads/2018/03/pexels-photo-604897-300x204.jpeg)
I recently did a survey of my community asking you about your biggest challenge when it comes to getting clients. The number one response from the survey by quite a long way was struggling to communicate the value of what you do and not being able to clearly articulate to potential clients why what you do can make a difference…
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Sales is all about Trust. Well, OK, it’s about a bit more than that too. But really that’s pretty much what it comes down to. Your new potential client needs to trust you on a number of levels if you are going to be able to lead them to a resounding “Yes please!” decision to work with you. Firstly, they…
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Now, those of you who know me well will know that I do have my “soapbox” moments! And there’s something in particular that I find myself getting into a bit of a rant about every now and again. I wrote about it last year and it certainly triggered quite a response. It’s an important message and it still bugs me…
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A few years ago I ran a poll as part of a webinar I was running on “heart-centred sales”. To my surprise over half of the respondents answered that their biggest sales challenge was “Closing the Sale”. This response was not what I expected, and for me it marked one of those big “Aha!” moments that helped me understand my…
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Today I want to talk about a phrase that I often hear: “I really struggle when it comes to selling myself.” Every time I hear it, I just think: “Ouch, no wonder you’re finding it difficult!” You see, to me the idea of needing to sell yourself, feels like such a lot of pressure. In fact, I would hate it…
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I might be at risk of showing my age with this one… but do you remember Zippy from Rainbow? Poor old Zippy, he had a zip instead of lips so when he went “on and on” talking too much his friends would just grab one end of the zip and pull it round to shut him up! Do you need…
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Today I want to talk to you about the Pushmi-Pullyu of the sales conversation. Do you remember the Pushmi-Pullyu? If you’re not familiar with it, it’s a two-headed animal who has a head on opposing sides of his body. He’s a character from the book and the film Dr. Doolittle. There’s actually a Pushmi-Pullyu in your sales conversations too! What…
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