All 'The Sales Conversation' Posts
Way back in the dark days, when I was a corporate cubicle dweller there was a common trick used by salespeople. One that I was taught as a rookie recruitment consultant, and it served me well – up to a point. I was trained to cold call potential clients and tell them that my company was conducting an industry survey…
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What do you say when you meet someone for the first time and they ask what you do? Do you say “I’m a coach” or “I’m an accountant” or “I’m a therapist” making you sound bland and just like everyone else? Or do you confuse people by talking about things that the average person who needs your help simply doesn’t…
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I recently sent out my first ever email broadcast to my community of heart-centred business owners – people who had attended my workshop or online programme, or who had signed up to my free video e-course “The 7 Steps to Yes”. Because it had been such a busy year for me putting the foundations under my new business, I was…
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One important piece of advice I like to give to anyone wanting to improve their sales conversations – and so increase the number of clients saying “Yes Please!” to working with you – is this: Don’t Try to Sell. “What?” I can almost hear you asking me with that puzzled tone “I’m reading your blog because I want to learn…
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You don’t have to be a coach or healer for a sales conversation to be a healing experience for your client. It is just the same if you are a web designer or an accountant, or providing any other service. If you are working from the heart and are really committed to making a difference to your clients then, rather than…
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When and where do you conduct your conversations with your potential clients? Have you ever been guilty of answering the phone to a client while in the supermarket checkout queue? What about returning a client’s call 10 minutes before you’re due to head out for the school run and end up having to carry on the conversation as you drive? If…
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If you are like many heart-centred business owners you know that your sales conversations could be better – you’re just a little unsure how to improve them. Having a structure to your conversations is that thing that makes the difference between having a lovely, friendly, chatty conversation where you feel it’s gone well, they seem to like you – but…
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When you speak to your clients about your services do you tell them what you think they need to know about how great your service is? Or do you sell them what they are actually buying? And do you even know the difference? One of the main things that your client buys when they decide to work with you is,…
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