If you are like many heart-centred business owners you know that your sales conversations could be better – you’re just a little unsure how to improve them. Having a structure to your conversations is that thing that makes the difference between having a lovely, friendly, chatty conversation where you feel it’s gone well, they seem to like you – but…

When you speak to your clients about your services do you tell them what you think they need to know about how great your service is?  Or do you sell them what they are actually buying? And do you even know the difference? One of the main things that your client buys when they decide to work with you is,…