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It's good enough for now

Mantra: “It’s good enough for now”

Have you ever been working on a really important project and found yourself getting stuck and just not making the sort of progress you want to?  This was me a few years ago – I had something relatively straightforward to do, but ended up spending a WHOLE day on it – and at the end of that day, I still…


Scared of talking about your clients Problems?

One of the things I often see with business owners who don’t yet feel fully comfortable about sales, is side-stepping or tip-toeing around speaking to potential clients about their problems or challenges because they don’t want to come off as insensitive, or even worse, manipulative. They’ve heard all about techniques like using “pain points” to get a client to sign…


How I Found my “Thing” (aka my Purpose)

A few years ago I felt inspired to create a series of blog posts and videos about my first few years in business, partly to show that slow and uncertain starts are more the norm than the exception, and to show that things are often very different behind the scenes to how they look from the outside. This particular post…

I don't need a bicycle - how not to network

But I don’t need a bicycle (aka “how not to network”)

In the Marketing without Social Media Masterclass last week I discussed 10 alternatives to using social media to get clients and grow your business. I always maintain that one of the most effective way to get new clients from a standing start is to network face to face, either online or offline. (I actually prefer to call this “talking to…

How do you know when it’s time to go online?

How to know when it’s time to go Online

Something that I find myself discussing quite a lot with clients is that it’s so easy these days to fall into the belief that an online business is the holy grail of a truly successful business. But what I see is that too many small business owners jump on the online bandwagon way too early and this actually hurts and…

Soul Guide Radio Heart Centred Sales with Catherine Watkin Podcast

[Podcast] Heart-Led Sales – A paradigm for people who don’t like to sell

A couple of years ago I was a guest on Allyson Scammell’s podcast “Soul Guide Radio” She was such a skilful interviewer that I joked at the end that she had somehow managed to get me to squeeze everything I know about sales into just 50 minutes of conversation! The title of this episode, ‘A Paradigm for People who don’t…


Are you failing to fail?

Today I want to talk to you about something a client of mine did recently, because it makes me think that maybe you are not doing enough of this yourself? What my client did was fail spectacularly at something.   This was something that I advised her to do. We’d only recently started working together and one of the first things…


My Recipe for Overwhelm

One of the most popular videos I’ve ever recorded was on Running a Business as a HSP (highly sensitive person).  So many people replied to say that the video had hit a chord with them.  It either helped them to realise that they are an HSP and to finally see why they struggle with certain things that others may take…