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Less is more of marketing

The “Less is More” of Marketing

Did you start your business because you wanted to make a difference but you never imagined it would be this hard to get your first few paying clients? Maybe you’ve been jumping from one thing to the next without anything having a chance to get traction, and you can’t seem to settle on that “one thing” that works for you.…

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create a business you love

The Four Elements to Creating a Business you Love

How would it feel to own a business you actually LOVE to run, as opposed to a business you create around something you love, but then end up surprised to find you don’t enjoy it as much as you thought you would? Well, there are 4 essential elements to think about that you also need to enjoy for this to…

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How NOT to convince people to buy from you

How NOT to convince people to buy from you

There’s something I often hear from people who are looking for help with their sales: “I can’t convince people to buy from me” or “I can’t persuade people to pay for my services”.  What am I doing wrong? Traditional sales methods would have us believe that trying to convince or persuade someone is the goal of the sales conversation. However,…

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How I Grew My Business

How I Grew My Business

I created this video a number of years ago just as I was celebrating my 6th year in business (I recently celebrated my 10th!).  However while it was recorded a few years ago, everything I say is as relevant today as it was then. In it I talk about some of the key milestones I passed during my first two…

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Can I be "heart-centred" and still be successful?

Can I be Heart-Centred and still be successful?

“Heart-Centred” is a phrase that I use a lot when talking about my approach to business. I first heard it at a time when I was struggling to define who I was in business and who I was here to serve.   When I came across it I instantly felt:  “That’s it!  That’s me… and those are my clients!”. That little…

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Why is sales so difficult when you care?

It’s easy for me to end up spending a lot of time immersed in the hearts and minds of my “ideal client” when I’m writing my blogs, preparing my video content, or updating my website copy. And for me, it’s never really a one-off immersion, but rather an ongoing reflection that allows me to continuously deepen my understanding of what…

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Catherine enjoying her radio appearance in Perth

How to build a business you’ll stay in love with

Five years ago I had the pleasure of visiting Australia and on my last day in Perth, I was interviewed on local radio RTR FM 92.1. It was supposed to be an interview about authentic sales but we got sidetracked onto a favourite topic of mine and ended up doing an impromtpu session on: How to build a business you’ll…

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My Recipe for Overwhelm

One of the most popular videos I’ve recorded was on Running a Business as a HSP (highly sensitive person).  So many people replied to say that the video had hit a chord with them.  It either helped them to realise that they are an HSP and to finally see why they struggle with certain things that others may take in…

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