My Pricing Journey

My Pricing Journey

Earlier this week I felt inspired to record a video for you on a topic that is so important for many of us in the context of our business and money stories – my Pricing Journey.

I get asked questions about pricing all the time:

  • How do I know if I’m charging enough?
  • I think my prices are too low but I don’t feel confident enough to increase them
  • Should I put my prices up just because other people tell me to?
  • What can I do to get more comfortable charging more?

Now, I can’t always give you the answer that’s right for you, but I can share my pricing journey with you – which is what I’ve done in the video below.

Watch between 2-9 minutes to find out how low my prices were to begin with – you might be surprised!

Pricing is such an important part of making our business and money lives work. After all if your pricing isn’t right you simply don’t have enough money to invest for the future, or even to fully enjoy your life and business in the present.

Yet I know that so many of us struggle to charge what we are worth and that fully reflects the impact we have on our clients.

And I know that I’m not alone that this was something that I struggled with hugely and kept me very stuck and frustrated in the early days of my business.

So in this video I’ve shared a bit about my pricing journey – so that you can see that it really is a “journey” – and that no matter where you are on that pricing journey today there is so much further to go and so much more to grow into. In fact your journey of pricing is really a journey of growing into your full potential.

I also share how I always know when it’s time to increase my prices – and it’s almost never because someone else tells me I should (although having someone challenge me and stretch my thinking always helps.)

If you are busy then just watch from 2-9 minutes to find out just how little I was charging when I first started out (if you suspect you are not yet charging enough it might help you feel a lot better!)

I really hope this video inspires you to realise that even if you are finding it hard to charge what you are worth right now that can change dramatically with time, experience and confidence.

PS  Editing video isn’t one of my super powers so you’ll notice a couple of “verbal typos” in there – I’m calling them “vypos!” (e.g. I definitely don’t charge £5,000 per hour – or if I do that’s still a bit further ahead on the journey!)

Let me know if this was useful in the comments below – and tell me if you’d like more blogs and videos to help you with your pricing in future

"THE 7 STEPS TO YES" Watch these short videos and start to fall in love with sales

Please leave a comment as I would love to hear your thoughts


  1. Alison on September 25, 2017 at 11:34 am

    Dear Catherine,
    Thank you so much for this video. I am at the £35 an hour level, and gradually learning my value and who is my ideal client.
    It was very comforting hearing your story:)

  2. Louise on September 21, 2016 at 12:12 pm

    Hey Catherine, you are looking gorgeous. Thank you for sharing that – really interesting and I know that I have been stuck for far too long and that I really need to take a deep breath, press the button on my new website and move into a new phase. Would love to hear your money story -and yes I’m a follower of Ann too !

  3. Hazel Bate on September 14, 2016 at 9:25 pm

    Thanks Catherine, it does make me feel better. I’m still working on my prices but at least I feel comfortable now putting them up and down, trying them out and getting reactions + my own gut feel.
    Love the dress too.

  4. Catherine on September 4, 2016 at 5:51 pm

    Thank you Denyse, Naina, Ann, Sandra, Maja, Beverley, Claire, Agnieszka & Cindy!
    I posted this just before I disappeared off on my summer break hence my rudeness in not responding. Thank you for all your commentes, it’s great for me to know that this resonated and was useful (and that you liked my top too!).
    I will definitely do another before long to share my money story – thanks for the encouragement!
    With love

  5. Cindy on September 3, 2016 at 11:07 am

    You are certainly an inspiring person Catherine and someone who I can immediately relate to. Would love your money story please. Extremely beautiful dress too!

  6. Agnieszka on August 19, 2016 at 4:16 pm

    Just perfect. Catherine you have a true gift of normalising the process of building and/or growing into something. Many thanks for your ongoing support to you community. Agnieszka

  7. Beverley Clay on August 1, 2016 at 12:31 pm

    Thanks for sharing your pricing journey Catherine, it is really encouraging to see where you started from and where you are now. It gives me hope. I am just starting out and this is really helpful

    Please share your money story

  8. Claire on July 31, 2016 at 10:24 pm

    Thank you for sharing this concept Catherine. Please do your money story. ??

  9. Maja on July 31, 2016 at 6:51 pm

    Hi Catherine. Great story. I’d love to hear your money story.

  10. Sandra Lamb on July 31, 2016 at 9:59 am

    Thank you Catherine, a very timely prompt for me as I ( wobbly before I ) put into action my price increases this month! And would love to hear your money story too.

  11. Ann Brown on July 30, 2016 at 9:55 pm

    Hi Catherine, thanks for sharing your pricing story, and I know what you mean about that ‘gut feeling’. I have that too, and know that my pricing is ready to shift upwards. Thanks for the reminder that I should pay attention to that!
    Yes please I’d love to hear your money story!
    (And love your dress too!) 🙂

  12. Naina Patel on July 30, 2016 at 2:22 pm

    Yes why not share your money story too Catherine. I would love to hear it.

  13. Denyse Whillier on July 30, 2016 at 1:44 pm

    Found this ‘by coincidence’ just as I’m thinking about my own products and pricing. Great job Catherine. And I love the dress. It’s so pretty. Please do a video on your money story. 🙂

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