My Pricing Journey
This week I want to talk about a topic that is so important for many of us in the context of our business and money stories – my Pricing Journey.
I get asked questions about pricing all the time:
- How do I know if I’m charging enough?
- I think my prices are too low but I don’t feel confident enough to increase them, what can I do?
- Should I increase my prices up just because other people tell me I should?
- What can I do to get more comfortable charging more?
Now, I can’t always give you the answer that’s exactly right for you – only you can figure that out.
But I can share my own pricing journey with you so you can see that what you are going through is very typical – and that you don’t need someone outside of you to tell you what to charge.
If you want to know just how low my prices were when I started out, jump straight to the 6 minute mark – you might be very surprised!
Note: My pricing structure has changed again since I recorded this video, but the lessons are still just as relevant!
Pricing is such an important part of making our business and money lives work. After all, if your pricing isn’t right you simply don’t have enough money to live comfortably, invest for the future, or fully enjoy your life and business in the present.
Yet I know that so many of us struggle to charge what we are worth and what fully reflects the impact we have on our clients.
This was something that I struggled with hugely and kept me very stuck and frustrated in the early days of my business – and I know that I’m not alone!
In this video, I’ve shared a bit about my pricing journey – so that you can see that it really is a “journey” – and that no matter where you are on that pricing journey today, there is so much further to go and so much more to grow into. In fact, your journey of pricing is really a journey of growing into your full potential.
I also share how I always know when it’s time to increase my prices – and it’s almost never because someone else tells me I should (although having someone challenge me and stretch my thinking always helps.)
If you are busy, then just watch from 2-9 minutes to find out just how little I was charging when I first started out (if you suspect you are not yet charging enough it might help you feel a lot better!)
I really hope this video inspires you to realise that even if you are finding it hard to charge what you are worth right now, that can change dramatically with time, experience and confidence.
PS Editing video isn’t one of my super powers so you’ll notice a couple of “verbal typos” in there – I’m calling them “vypos!” (For example, I definitely don’t charge £5,000 per hour – or if I do that’s still a bit further ahead on the journey!)
Let me know if this was useful in the comments below – and tell me if you’d like more blogs and videos to help you with your pricing in the future.
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13 Comments
Dear Catherine,
Thank you so much for this video. I am at the £35 an hour level, and gradually learning my value and who is my ideal client.
It was very comforting hearing your story:)
Alison
Hey Catherine, you are looking gorgeous. Thank you for sharing that – really interesting and I know that I have been stuck for far too long and that I really need to take a deep breath, press the button on my new website and move into a new phase. Would love to hear your money story -and yes I’m a follower of Ann too !
Thanks Catherine, it does make me feel better. I’m still working on my prices but at least I feel comfortable now putting them up and down, trying them out and getting reactions + my own gut feel.
Love the dress too.
Thank you Denyse, Naina, Ann, Sandra, Maja, Beverley, Claire, Agnieszka & Cindy!
I posted this just before I disappeared off on my summer break hence my rudeness in not responding. Thank you for all your commentes, it’s great for me to know that this resonated and was useful (and that you liked my top too!).
I will definitely do another before long to share my money story – thanks for the encouragement!
With love
Catherine
xx
You are certainly an inspiring person Catherine and someone who I can immediately relate to. Would love your money story please. Extremely beautiful dress too!
Just perfect. Catherine you have a true gift of normalising the process of building and/or growing into something. Many thanks for your ongoing support to you community. Agnieszka
Thanks for sharing your pricing journey Catherine, it is really encouraging to see where you started from and where you are now. It gives me hope. I am just starting out and this is really helpful
Please share your money story
Thank you for sharing this concept Catherine. Please do your money story. ??
Hi Catherine. Great story. I’d love to hear your money story.
Thank you Catherine, a very timely prompt for me as I ( wobbly before I ) put into action my price increases this month! And would love to hear your money story too.
Hi Catherine, thanks for sharing your pricing story, and I know what you mean about that ‘gut feeling’. I have that too, and know that my pricing is ready to shift upwards. Thanks for the reminder that I should pay attention to that!
Yes please I’d love to hear your money story!
(And love your dress too!) 🙂
Yes why not share your money story too Catherine. I would love to hear it.
Found this ‘by coincidence’ just as I’m thinking about my own products and pricing. Great job Catherine. And I love the dress. It’s so pretty. Please do a video on your money story. 🙂