How to Create Engaging Content that gets your Audience to take Action
I shot this Facebook live almost a couple of years ago now in snowy Toronto while attending a Mastermind with my business mentor Stu McLaren.
Every time I come to these kinds of business events and conferences I like to bring back some practical tips and strategies that I share with the members of my community – and this is really a relevant reminder that I thought would be useful for all of you when you come to creating content.
Sometimes with these things, people are looking for the NEW shiny strategy, but because I have been running my business for over 11 years there are not a lot of genuinely new things I learn these days – instead I tend to hear the same information in different ways depending on where I’m at in my business.
Often what I get is a reminder of something I learned previously that I was not ready to implement at the time I first heard it. Or a reminder of something that I already know but that I really could be doing better. This Facebook Live was about one of those!
Since it was such a useful reminder to me I’ve decided to share with you again – how to create engaging content (by content that could be a Facebook Live, a blog, a video a podcast etc) that encourages your audience to take action:
So here is a reminder of how to create content designed to get your audience to take action.
1. Have a Catchy, Compelling Hook
This is your Headline or Title. Unless someone is a “super-fan” who will consume anything you put out, you need to be capturing your audience’s attention with a compelling headline, and hooking them in so they can hear what you have to share.
The title of this video & blog is a good example.
2. Tell a Story
Stories really engage people’s attention on a deeper emotional level than if you were just sharing information alone. So if you can start by telling a story – this could be your own story (with this video I started by telling you about my Mastermind, and showed you where it took place. When you bring your teaching to life with a story it will be more likely that people will engage with and also remember what you have taught. The more specific the details in the story are, the more effective it will be.
3. Teaching point or Lesson (Maximum 3 teaching points)
You want to share between 1-3 pieces of teaching content maximum. 1 lesson or 3 pieces of content. If you share too much you’ll find people don’t take any of it in. If you want to have an impact then less is usually more.
Once you have taught your content, go back and summarize. This will embed the teaching you have just taught and it gives your audience time to absorb what they have heard. Remember this catchphrase:
“Tell ’em what you’re going to tell them. Tell them. Then tell them what you’ve just told them”.
5. Call to Action
Make sure you finish by telling your audience exactly what you want them to do next and be very specific about it. Most of the time the action you want people to take will be to sign up for your “Free Giveaway”. But you could have other calls to action like, sign up for a webinar, join my Facebook Group, book in for a Discovery call, or just a call to action to share it if they find it useful.
Make sure the summary comes before the Call to Action so that there is nothing distracting them from taking that action!
So get creating that compelling content and thoroughly enjoy sharing your stories and your expertise, and as always, please do share your thoughts in the comments below.
And once you’re getting that engagement, get ready for that all-important next step to actually getting your potential client to say ‘Yes’ to working with you by signing up to my free ‘7 Steps to Yes’ video series here.
With Love & Gratitude,