All 'Business from the Heart' Posts

create a business you love

The Four Elements to Creating a Business you Love

How would it feel to own a business you actually LOVE to run, as opposed to a business you create around something you love, but then end up surprised to find you don’t enjoy it as much as you thought you would? Well, there are 4 essential elements to think about that you also need to enjoy for this to…

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How I Grew My Business

How I Grew My Business

I created this video a number of years ago just as I was celebrating my 6th year in business (I recently celebrated my 10th!).  However while it was recorded a few years ago, everything I say is as relevant today as it was then. In it I talk about some of the key milestones I passed during my first two…

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Can I be "heart-centred" and still be successful?

Can I be Heart-Centred and still be successful?

“Heart-Centred” is a phrase that I use a lot when talking about my approach to business. I first heard it at a time when I was struggling to define who I was in business and who I was here to serve.   When I came across it I instantly felt:  “That’s it!  That’s me… and those are my clients!”. That little…

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Catherine enjoying her radio appearance in Perth

How to build a business you’ll stay in love with

Five years ago I had the pleasure of visiting Australia and on my last day in Perth, I was interviewed on local radio RTR FM 92.1. It was supposed to be an interview about authentic sales but we got sidetracked onto a favourite topic of mine and ended up doing an impromtpu session on: How to build a business you’ll…

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Less is more of marketing

The “Less is More” of Marketing

Did you start your business because you wanted to make a difference but you never imagined it would be this hard to get your first few paying clients? Maybe you’ve been jumping from one thing to the next without anything having a chance to get traction, and you can’t seem to settle on that “one thing” that works for you.…

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My Recipe for Overwhelm

One of the most popular videos I’ve recorded was on Running a Business as a HSP (highly sensitive person).  So many people replied to say that the video had hit a chord with them.  It either helped them to realise that they are an HSP and to finally see why they struggle with certain things that others may take in…

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colourful Post-it notes representing the planning process

My Vision and Planning Process for 2022

We’re already halfway through February – and I’m writing to you about planning.   Hang on a minute, shouldn’t I have done that in January, or even December?  Well, yes, in some years I might do… but this one seems to have had a very different flavour for many people. Now in your case you may well have got your 2022…

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Taking time to Review 2021

I gave myself permission to get off to a slow start this year and January has mainly been focused on Planning and Learning – in fact I finished my 2022 Planning only yesterday!  A friend pointed out that my timing is perfect as the Chinese New Year starts today, and many people consider this the “true” start to the year. …

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Understanding the 5 Stages of Business

For me it’s true to say that my first few years felt like navigating from inside a bank of fog.   I didn’t have any sense of where I was going or what I really needed to do to get there.  Even when things were “working” I often didn’t know why, or know what I was supposed to do next from…

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creating a business you love

How to Create Engaging Content that gets your Audience to take Action

  I shot this Facebook live almost a couple of years ago now in snowy Toronto while attending a Mastermind with my business mentor Stu McLaren. Every time I come to these kinds of business events and conferences I like to bring back some practical tips and strategies that I share with the members of my community – and this…

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power of niche

The Power of Niche

Today’s blog post is prompted by a question that was asked during a webinar I held some time ago.  I was talking about having heart-centred sales conversations that lead the client comfortably to a ‘yes’ decision, and I was asked the very valid question “but where do the clients come from to have the sales conversations with in the first…

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have you lost your mojo

Lost your Mojo? …here’s why it’s a good thing!

It’s early September again, with that “back to school” feel – not only if you’ve got kids, but for all of us who took time off over the summer as we gear up ready to get back into the flow of work and business. There is one thing I am guaranteed to hear several times a day at the moment…

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