All 'Business from the Heart' Posts
One of the things you get better at as your sales process improves is learning how to sign up only your most ideal clients – the ones who you most love working with, and with whom you get the best results. You get better at screening out those clients who are going to become a negative drain on your energy…
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Last week I got back from my summer holiday – 2 weeks camping in Cornwall and Shropshire and then few days with my family in Snowdonia. Over the years I’ve learned that taking a “proper” holiday (as opposed to a “working” holiday – I love to take those too) twice each year is absolutely essential for giving me the clarity…
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This weeks video was inspired by an email I received from a private mentoring client. We’d started our work together with a whole day planning out a strategy for her business. But a few months in and she sent me an email… Watch the video or scroll down to read more. The email went a lot like this: “Catherine, I’m…
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It was October 2010. I’d recently qualified as an NLP Practitioner, hypnotherapist and coach. And always one to want to do things “properly”, I’d registered my business as a sole trader and set up a business bank account – after all I needed somewhere to pay in that £60 I got from my first ever paying client! Incredibly that was…
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I recorded this video at the end of a month I spent living and working in Perth, Australia last year. I wrote and recorded it sitting next to the pool outside an Italian style villa in the Perth hills – the day after I went for a walk and bumped into a kangaroo! I felt inspired to record this video…
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In today’s video, I want to talk to you about this question: Do I need a big mailing list, or a big online community to sell and to launch group programmes or memberships? I’ve been focusing quite a bit on group programmes and memberships just the last couple of weeks is because I’m an affiliate this year for my own…
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Today’s blog post is prompted by a question that was asked during a webinar I held recently. I was talking about having heart-centred sales conversations that lead the client comfortably to a ‘yes’ decision, and I was asked the very valid question “but where do the clients come from to have the sales conversations with in the first place?” And…
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As I shared in last weeks video about Business Models, over the past couple of years I’ve had a big shift in my own business model, moving from a high-ticket mentoring programme to a low monthly investment membership community. However, it wasn’t an overnight thing – it was a shift that happened gradually over a long period of time. First…
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I’ve been talking about memberships a lot just recently, what with my video My Membership Story a couple of weeks all about my transition from a 6-figure high-end mentoring programme to a low monthly investment membership instead. And then more recently my conversation with my own membership mentor Stu McLaren where we got to talking “All Things Memberships.” Now I’m…
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If you’re anything like me, then building a business you love will be really important to you. But it’s all too easy to build a business based on something you love but then find that you don’t actually enjoy it. Creating a business you love depends on a few different things, including marketing that you enjoy and which feels in…
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Last week I was working on a really important project but found myself getting stuck and just not making the sort of progress I wanted to. I ended up spending a whole day yet at the end felt I wasn’t getting anywhere and as a result was feeling really frustrated and unhappy with myself. Until I realised what it was…
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I’ve just got back from Canada where I attended an implementation workshop with my own business mentor. The theme of the workshop is “Love on your List” – all about nurturing your community. During the workshop we worked on a plan for creating 12 months of content which was so useful that I thought I’d share it with you in…
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