All 'Business from the Heart' Posts

How to Create Engaging Content that gets your Audience to take Action

  I shot this Facebook live this week in snowy Toronto while attending a Mastermind with my business mentor Stu McLaren. When I come to these sort of business events and conferences I like to bring back some practical tips and strategies that I share with the members of my community – and I thought this would be a useful…

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To Launch or not to Launch

Why I love launching ( …and is this model right for you?)

During the past month you’ll have noticed a lot more activity than from me in your inbox than is “normal” during the rest of the year.  There were Facebook Live sessions on my business page, invitations to the Fall in Love with Sales Intensive, online Masterclasses, Q&A sessions – and yes (I do know it) what might have felt like…

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Selling from the heart Event

How to know what Marketing will work for you

Last week I got up on one of my favourite soapboxes to talk about online marketing and the dangers for an early-stage business of jumping on the online bandwagon too early.  If you missed it you can read it here. As you probably know, I’m actually crazy about online business and online marketing – with it’s potential reach many thousands…

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How do you know when it’s time to go online?

How to know when it’s time to go Online

Something that I find myself discussing quite a lot within my Get More Clients Saying Yes! course, which is currently running, is that it’s so easy these days to fall in to believing that an online business is the holy grail of a truly successful business. Whereas in truth too many small business owners jump on the online bandwagon way…

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Captivating Introduction

What do you say when people ask you what you do?

On Saturday I was honoured to be a Round Table Mentor at the One of Many “Be Wealth” retreat. My friend (and first business mentor) Joanna Martin was teaching a group of women to master their finances for greater influence, contribution and growth. I was invited to be there to answer questions about how to get a business started in…

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Should you fire difficult client

Should you “fire” your difficult client?

One of the things you get better at as your sales process improves is learning how to sign up only your most ideal clients – the ones who you most love working with, and with whom you get the best results.   You get better at screening out those clients who are going to become a negative drain on your energy…

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How to take a (proper) Holiday

Last week I got back from my summer holiday – 2 weeks camping in Cornwall and Shropshire and then few days with my family in Snowdonia.    Over the years I’ve learned that taking a “proper” holiday (as opposed to a “working” holiday – I love to take those too) twice each  year is absolutely essential for giving me the clarity…

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The zillion million ways to market your business

The zillion million ways to market your business

This weeks video was inspired by an email I received from a private mentoring client. We’d started our work together with a whole day planning out a strategy for her business. But a few months in and she sent me an email… Watch the video or scroll down to read more. The email went a lot like this: “Catherine, I’m…

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What 8 years in business has taught me

What 8 years in business has taught me

It was October 2010.   I’d recently qualified as an NLP Practitioner, hypnotherapist and coach. And always one to want to do things “properly”, I’d registered my business as a sole trader and set up a business bank account – after all I needed somewhere to pay in that £60 I got from my first ever paying client! Incredibly that was…

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Catherine Watking working in Perth, Australia

I’m not on Holiday… I’m living my Dream

I recorded this video at the end of a month I spent living and working in Perth, Australia last year. I wrote and recorded it sitting next to the pool outside an Italian style villa in the Perth hills – the day after I went for a walk and bumped into a kangaroo! I felt inspired to record this video…

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Do you really need a big list to launch a membership?

In today’s video, I want to talk to you about this question:  Do I need a big mailing list, or a big online community to sell and to launch group programmes or memberships? I’ve been focusing quite a bit on group programmes and memberships just the last couple of weeks is because I’m an affiliate this year for my own…

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power of niche

The Power of Niche

Today’s blog post is prompted by a question that was asked during a webinar I held recently.  I was talking about having heart-centred sales conversations that lead the client comfortably to a ‘yes’ decision, and I was asked the very valid question “but where do the clients come from to have the sales conversations with in the first place?” And…

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