All 'Business from the Heart' Posts
This weeks video was inspired by an email I received from a private mentoring client. We’d started our work together with a whole day planning out a strategy for her business. But a few months in and she sent me an email… Watch the video or scroll down to read more. The email went a lot like this: “Catherine, I’m…
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It was October 2010. I’d recently qualified as an NLP Practitioner, hypnotherapist and coach. And always one to want to do things “properly”, I’d registered my business as a sole trader and set up a business bank account – after all I needed somewhere to pay in that £60 I got from my first ever paying client! Incredibly that was…
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I recorded this video at the end of a month I spent living and working in Perth, Australia last year. I wrote and recorded it sitting next to the pool outside an Italian style villa in the Perth hills – the day after I went for a walk and bumped into a kangaroo! I felt inspired to record this video…
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In today’s video, I want to talk to you about this question: Do I need a big mailing list, or a big online community to sell and to launch group programmes or memberships? I’ve been focusing quite a bit on group programmes and memberships just the last couple of weeks is because I’m an affiliate this year for my own…
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Today’s blog post is prompted by a question that was asked during a webinar I held recently. I was talking about having heart-centred sales conversations that lead the client comfortably to a ‘yes’ decision, and I was asked the very valid question “but where do the clients come from to have the sales conversations with in the first place?” And…
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As I shared in last weeks video about Business Models, over the past couple of years I’ve had a big shift in my own business model, moving from a high-ticket mentoring programme to a low monthly investment membership community. However, it wasn’t an overnight thing – it was a shift that happened gradually over a long period of time. First…
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I’ve been talking about memberships a lot just recently, what with my video My Membership Story a couple of weeks all about my transition from a 6-figure high-end mentoring programme to a low monthly investment membership instead. And then more recently my conversation with my own membership mentor Stu McLaren where we got to talking “All Things Memberships.” Now I’m…
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If you’re anything like me, then building a business you love will be really important to you. But it’s all too easy to build a business based on something you love but then find that you don’t actually enjoy it. Creating a business you love depends on a few different things, including marketing that you enjoy and which feels in…
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Last week I was working on a really important project but found myself getting stuck and just not making the sort of progress I wanted to. I ended up spending a whole day yet at the end felt I wasn’t getting anywhere and as a result was feeling really frustrated and unhappy with myself. Until I realised what it was…
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I’ve just got back from Canada where I attended an implementation workshop with my own business mentor. The theme of the workshop is “Love on your List” – all about nurturing your community. During the workshop we worked on a plan for creating 12 months of content which was so useful that I thought I’d share it with you in…
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Happy New Year! New Years always have that bit of extra meaning to me because my birthday falls on 30th December so it’s a new “age year” as well as calendar year, which gives any planning or intention setting that bit of extra significance. I like to do my planning for the year in early January, when my head is…
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At the time you are watching this, it’s be the the last working week before Christmas here at Selling from the Heart HQ. From 14th December we close the office for the whole of the Christmas period, until Monday 7th January. We’ll be putting the “out of office” on the inbox and the phone service, and going off to have…
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