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All 'Business from the Heart' Posts

Should you fire difficult client

Should you “fire” your difficult client?

One of the things you get better at as your sales process improves is learning how to sign up only your most ideal clients – the ones who you most love working with, and with whom you get the best results.   You get better at screening out those clients who are going to become a negative drain on your energy…

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How to take a (proper) Holiday

Last week I got back from my summer holiday – 2 weeks camping in Cornwall and Shropshire and then few days with my family in Snowdonia.    Over the years I’ve learned that taking a “proper” holiday (as opposed to a “working” holiday – I love to take those too) twice each  year is absolutely essential for giving me the clarity…

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The zillion million ways to market your business

The zillion million ways to market your business

This weeks video was inspired by an email I received from a private mentoring client. We’d started our work together with a whole day planning out a strategy for her business. But a few months in and she sent me an email… Watch the video or scroll down to read more. The email went a lot like this: “Catherine, I’m…

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What 8 years in business has taught me

What 8 years in business has taught me

It was October 2010.   I’d recently qualified as an NLP Practitioner, hypnotherapist and coach. And always one to want to do things “properly”, I’d registered my business as a sole trader and set up a business bank account – after all I needed somewhere to pay in that £60 I got from my first ever paying client! Incredibly that was…

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Catherine Watking working in Perth, Australia

I’m not on Holiday… I’m living my Dream

I recorded this video at the end of a month I spent living and working in Perth, Australia last year. I wrote and recorded it sitting next to the pool outside an Italian style villa in the Perth hills – the day after I went for a walk and bumped into a kangaroo! I felt inspired to record this video…

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Do you really need a big list to launch a membership?

In today’s video, I want to talk to you about this question:  Do I need a big mailing list, or a big online community to sell and to launch group programmes or memberships? I’ve been focusing quite a bit on group programmes and memberships just the last couple of weeks is because I’m an affiliate this year for my own…

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power of niche

The Power of Niche

Today’s blog post is prompted by a question that was asked during a webinar I held recently.  I was talking about having heart-centred sales conversations that lead the client comfortably to a ‘yes’ decision, and I was asked the very valid question “but where do the clients come from to have the sales conversations with in the first place?” And…

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Members of my community at a recent live event

The story of how I started a Membership

As I shared in last weeks video about Business Models, over the past couple of years I’ve had a big shift in my own business model, moving from a high-ticket mentoring programme to a low monthly investment membership community. However, it wasn’t an overnight thing – it was a shift that happened gradually over a long period of time.  First…

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5 reasons NOT to start a Membership (… and what to do instead)

5 reasons NOT to start a Membership (… and what to do instead)

I’ve been talking about memberships a lot just recently, what with my video My Membership Story a couple of weeks all about my transition from a 6-figure high-end mentoring programme to a low monthly investment membership instead.  And then more recently my conversation with my own membership mentor Stu McLaren where we got to talking “All Things Memberships.” Now I’m…

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Is your business model right for you?

Is your Business Model right for you?

If you’re anything like me, then building a business you love will be really important to you. But it’s all too easy to build a business based on something you love but then find that you don’t actually enjoy it. Creating a business you love depends on a few different things, including marketing that you enjoy and which feels in…

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It's good enough for now

It’s good enough for now

Last week I was working on a really important project but found myself getting stuck and just not making the sort of progress I wanted to.  I ended up spending a whole day yet at the end felt I wasn’t getting anywhere and as a result was feeling really frustrated and unhappy with myself. Until I realised what it was…

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How to create 12 months of content

How to create 12 months of content

I’ve just got back from Canada where I attended an implementation workshop with my own business mentor.  The theme of the workshop is “Love on your List” – all about nurturing your community. During the workshop we worked on a plan for creating 12 months of content which was so useful that I thought I’d share it with you in…

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