How to build a business you’ll stay in love with

How to build a business you’ll stay in love with

On my last day in Australia I was interviewed on local radio RTR FM 92.1. It was supposed to be an interview about authentic sales but we got sidetracked onto a favourite topic of mine and ended up doing an impromtpu session on:

How to build a business you’ll stay in love with

You can listen to the interview here
*It’s just 15 minutes so perfect for a short break in the sunshine

I’m sharing it with you because I think you’ll love it – in it I talk about some things that you don’t hear discussed very often.

You’ll find it particularly relevant if you created a business based on something you love but are surprised to find you are not enjoying it as much as you expected. OR if you are just starting out and want to make sure you create a business you can love right from the start…

Catherine enjoying her radio appearance in Perth

Some of the things I talk about during this 15-minute interview include:

  • How it was that I built a very successful business doing what I love – but still didn’t feel right for me.
  • What it’s essential you get clear about up front if you want to actually love running the business as much as you love the “thing” you do.
  • The one thing that has to feel in flow if you are going to feel excited about what you need to do to attract new clients each day.
  • What to look for in a coach or mentor if you want to create the business that works perfectly for YOU (not just something that worked for someone else but doesn’t light you up).

Click here to listen to the interview

(Note:  When I listened to it I found the pause function a tiny bit temperamental – so I’d recommend listening to it all in one go to avoid needing to start again.)

I’d love to know how much you enjoy it – please let me know in the comments below!


PS    If you love this interview and you’d like to hear me go into even deeper into how to build a business you can fall in love (and stay in love with), I’m going to be running a free online workshop on this very topic next week.  Dates are 30th May (7pm) and31st May (1pm) [UK times].   I’ll be sending invitations to register later this week so for now, if you’d like to join me, just pop one of those dates in your diary, and then pop over and join the free Facebook group, the Selling from the Heart Community, to be one of the first to be invited.

With Love & Gratitude,


"THE 7 STEPS TO YES" Watch these short videos and start to fall in love with sales

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