On “keeping up” – and why Tortoises go faster

On “keeping up” – and why Tortoises go faster

I filmed this video while attending an event in Toronto in Canada a while ago – and it’s become one of those really important videos that I’ve shared over and over again both within my membership community and with clients.

And it’s because it’s such an important message about something that I see holds people back in their business far too often.

I created the video to remind you that there is no such thing as trying to “keep up” when it comes to your business – in fact, that sort of thinking can actually slow you down!

Furthermore, it is totally ok for you to be more of a tortoise than a hare – the truth is, being more of a tortoise just might get you there faster.

Watch the video below or scroll down to read the blog.

On being a Tortoise

When my own mentor talked about how people often give up too soon in business because they feel they are not going “fast enough” or not “keeping up” it reminded me of something that happened to me quite a few years ago, well before my current business existed.

At that point, I was taking a course in online marketing and setting up a website to help people with anxiety.   The teacher wanted us to see it as a long-term thing and not some kind of get rich quick scheme. She told us that if we wanted to build a genuinely successful business online, then it was going to take time and that we would actually get there more quickly by going at a slow and steady pace – by taking small actions every single day. He encouraged us to think of ourselves as tortoises – slow and methodical but knowing that we would get there in the end.

I was so impatient in those days – I was very hard on myself and was just desperate to be further ahead than I was.   But I could see he was making an important point.  So, to remind myself, I bought myself a little soft toy of a tortoise which I kept on my desk, and all my passwords at the time had some variation of the word tortoise in them just to remind me that it was ok to take my time!

A more recent reminder

One of the things that has prompted me to talk about this today is that I recently opened enrolment for the Business from the Heart Community membership, which closed a week ago.  What was really interesting to me was that by the end of the first week we’d already had a handful of emails in from people saying things like, “I’m worried about being in this membership because I feel like I’m not keeping up” or “I feel I’m falling behind already”.

Now, this was particularly fascinating to me because it’s a membership – it’s not a course with modules you have to work through at the same pace as everyone else.   It’s built and designed to be a “go at your own pace” type of a model, to meet people wherever they’re at.

So it’s fascinating to me because it brings up something that happens to so many of us:

How we are so naturally inclined to compare ourselves unfavourably to other people or to some vision of ourselves and where we think we should be and find ourselves lacking.

When actually the reality is that there is nothing to keep up withwe just need to keep moving forward.

Embrace your inner tortoise

I would love to encourage you to embrace your inner tortoise. Particularly if you have life circumstances that mean you can’t go at your business all guns blazing. And so many of us can’t – you might be a mum of young children, you might have health challenges (which was my reality when I was starting my business), the car might break down, a pet gets sick, or any of the other things that life throws at you.

Life is like this, there is no such thing as a smooth run.  Yet it can be easy to beat yourself up because you’re not where you think you should be by the time you think you should be there.

Being more of a Tortoise


What are you comparing yourself to?

I want to encourage you not to compare yourself to other people who are possibly many years ahead of you in business, and perhaps have completely different life circumstances to you or to some ideal vision you might have built up in your mind about where you think you should be right now. Because life and business don’t really follow a lovely smooth trajectory for any of us.

When you’ve bought a course and you haven’t “kept up” with the modules week by week it’s easy to think “Well I’m not keeping up so I’m just going to give up”. I’ve found this happens with my online course and sometimes I meet people who will give me that feedback: “I couldn’t keep up, so I just stopped”.

Imagine that!   Deciding not to learn a valuable skill that could transform your business, all because you might take a month or two longer to learn it than someone else.

What I’d love you to do instead is to compare yourself to yourself!  To look instead at where you were a month ago or a year ago. Because if you just keep moving forward at your own pace, you’ll definitely make progress towards the business that you are dreaming of.  Who cares if it takes you a little bit longer?

The important thing is that you get there!

My mentor was talking about this because he sees the same pattern with his students and he shared a really useful exercise:

Get a big sheet of paper and draw three columns.

  1. In the furthest right-hand column, write a list of where you want to ideally be – where is it you’re heading? How do you want your business to look? What sort of business model will you be following? How many clients will you have? What sort of revenue have you got?
  2. In the middle column, write down where you are right now, listing against the same criteria that you put in the right-hand column.
  3. Finally, in the left-hand column, write down where you were a year ago. Now sit back and notice how far you’ve actually come!

This allows you to acknowledge and celebrate your own progress. So often we don’t pause to celebrate where we’ve got to because we’re too busy beating ourselves up because we’re not where we think we should be yet. But where we think we should be is really just some story we’ve made up.

So I really want to encourage you to allow yourself to go at your own pace.  Instead of focusing on “where you are not yet” focus on making progress.  You will be surprised at how, even if you take the smallest steps and actions consistently every day, every week, every month, you’re going to look back a year from now and think “Wow! Just look at how far I’ve come.”

And this doesn’t have to be big action, it doesn’t have to be a huge complex activity that’s going to take a huge amount of time and energy, it can just be these small consistent steps week in, week out that can build on each other.

You’re not alone

And it’s not just you that falls behind with things, I want to share an example that I hope will encourage and inspire you…

I’d been interested in starting a membership community for a while but felt I didn’t know enough about it so decided to join a course to learn how.  But at the time I bought it, I was moving house, going through a website redesign and rebrand that required a huge amount of time and focus, and I had a lot of clients going through a group mentoring programme. It was a busy time and I wasn’t able to engage in this course in the way that I would have liked.   It had a Facebook group and weekly modules and Q&As. Other people were taking action and launching memberships and I wasn’t doing very much at all.

But I understood that I didn’t have to do everything right now. So I just did what I could when I could.   Most of it well after the course had officially “finished”.  And at the end of November – 7 months later  – I launched my first membership to the founding members.

If instead of allowing myself to go at my own pace, I’d got halfway through that course and then said “Oh I can’t keep up with this course, everybody else is miles ahead of me so I’m just going to give up,” imagine what would have happened… I wouldn’t have the 300 plus members that I have today.

As I already mentioned, I was at a live event for people who want to build or launch membership sites when I recorded the video, and there were people there who’d got memberships of literally thousands of members. But instead of comparing myself with those who have bigger sites than me and finding myself lacking, I’m choosing to celebrate myself and the fact that I did launch. I launched it more slowly, I’ve got over 300 members now, but when I look at myself a few years back, I didn’t have any members at all, I didn’t even have a membership community. So comparing myself to me, I’ve got a lot to celebrate!

I’m celebrating the fact that I got started and I will use that to fuel me and give me momentum going forward, rather than feel like I’m lacking and falling behind.

Because the truth is that there is no such thing as falling behind, there is no such thing as keeping up. There’s just you and your individual journey and the business you want to create.

So my important message for you is to just focus on moving forward at your own pace, whatever that pace is, because that’s the only way you’re ever going to get there.

If that means you’re more a tortoise than a hare, you might just get there faster and go further than the hare ever does!

What about you? Does what I’ve said here resonate?  Have you been slowing yourself up because you’ve got frustrated that you’re not moving faster?  Do share your thoughts in the comments below – I always love to hear from you.

PS  If you haven’t already, you might want to sign up for my free “7 Steps to Yes!” training. This is a series of 7 bite-sized videos where I teach you a structure for genuinely authentic and comfortable sales conversations.  Click here for the 7 Steps to Yes!

With Love & Gratitude,

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