All 'Business Models' Posts

Less is more of marketing

The “Less is More” of Marketing

Did you start your business because you wanted to make a difference but you never imagined it would be this hard to get your first few paying clients? Maybe you’ve been jumping from one thing to the next without anything having a chance to get traction, and you can’t seem to settle on that “one thing” that works for you.…

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create a business you love

The Four Elements to Creating a Business you Love

How would it feel to own a business you actually LOVE to run, as opposed to a business you create around something you love, but then end up surprised to find you don’t enjoy it as much as you thought you would? Well, there are 4 essential elements to think about that you also need to enjoy for this to…

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Catherine enjoying her radio appearance in Perth

How to build a business you’ll stay in love with

Five years ago I had the pleasure of visiting Australia and on my last day in Perth, I was interviewed on local radio RTR FM 92.1. It was supposed to be an interview about authentic sales but we got sidetracked onto a favourite topic of mine and ended up doing an impromtpu session on: How to build a business you’ll…

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Understanding the 5 Stages of Business

For me it’s true to say that my first few years felt like navigating from inside a bank of fog.   I didn’t have any sense of where I was going or what I really needed to do to get there.  Even when things were “working” I often didn’t know why, or know what I was supposed to do next from…

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business models

Choosing the Right Business Model

Have you been going about your business the hard way? The answer is yes if you’re trying to implement every marketing strategy you come across and be on every social media platform there is. The answer is also yes if you’ve been signing up for a ton of online courses without understanding which one is right for you and trying…

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starting a membership

Are you Thinking about Starting a Membership?

Are you thinking of starting a membership? Or maybe you’ve already started one and the next step for you is to grow it? If so I thought I’d gather some useful resources together for you to help get you started. Here’s why: Back in 2016 I was driving on the South Circular in London when I had the “hallelujah” moment…

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seasons of business

Embracing the Seasons of your Business to find your Flow

Not long ago, I was speaking to a business owner who was feeling anxious that she had not made any sales in the first part of the year.  I reassured her that just because she might have a month where she does less business doesn’t mean that something is inherently broken in her business. It can just be the seasons…

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To Launch or not to Launch

Why I love launching ( …and is this model right for you?)

During the past month you’ll have noticed a lot more activity from me than is “normal” during the rest of the year.  There were invitations to the Fall in Love with Sales Intensive, online Masterclasses, Q&A sessions.  You may even have noticed me popping up on your Facebook newsfeed much more than usual. In fact if I got it right…

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Running a Business as an HSP (Highly Sensitive Person)

I haven’t talked for a while about being an HSP (Highly Sensitive Person) and how that affects the way that I run my business. In recent weeks I’ve caught myself beating myself up a little for choosing to take life at a slower pace during the summer – telling myself that maybe I “should” or “ought” to be doing more……

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Do you really need a big list to launch a membership?

Today I’m answering the big question: Do I need to have a big mailing list, or a big online community to sell and to launch group programmes or memberships? [video_player type=”youtube” style=”1″ dimensions=”640×360″ width=”640″ height=”360″ align=”center” margin_top=”0″ margin_bottom=”20″ border_size=”0″ ipad_color=”black”]aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g/dj1ybF93cGhXZnYwWQ==[/video_player]   But, I just want to remind you before I jump into this that group online programmes or memberships are…

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5 Reasons to Start a Membership

As I discussed last week in my blog about business models,  these current coronavirus times are prompting a lot of people to reflect on and make changes to their business model.   In particular we are seeing a lot more people pivot to find more ways to serve their clients online. There are of course lots of ways you can work…

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Woman thinking with question marks next to her head

How to Choose the Right Business Model

During this “grounded at home” period many of my community who previously had mainly offline businesses are making a shift to doing a lot more activity online – and there are 3 main motivations I’m seeing:  A temporary pivot to online working  A push to finally do something they’ve been putting off  A realisation that their current business model puts…

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