All 'Business Models' Posts

Running a Business as an HSP (Highly Sensitive Person)

I haven’t talked for a while about being an HSP (Highly Sensitive Person) and how that affects the way that I run my business. In recent weeks I’ve caught myself beating myself up a little for choosing to take life at a slower pace during the summer – telling myself that maybe I “should” or “ought” to be doing more……

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Do you really need a big list to launch a membership?

Today I’m answering the big question: Do I need to have a big mailing list, or a big online community to sell and to launch group programmes or memberships?   But, I just want to remind you before I jump into this that group online programmes or memberships are just two of the many business models available to you. Other…

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5 Reasons to Start a Membership

As I discussed last week in my blog about business models,  these current coronavirus times are prompting a lot of people to reflect on and make changes to their business model.   In particular we are seeing a lot more people pivot to find more ways to serve their clients online. There are of course lots of ways you can work…

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Woman thinking with question marks next to her head

How to Choose the Right Business Model

During this “grounded at home” period many of my community who previously had mainly offline businesses are making a shift to doing a lot more activity online – and there are 3 main motivations I’m seeing:  A temporary pivot to online working  A push to finally do something they’ve been putting off  A realisation that their current business model puts…

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To Launch or not to Launch

Why I love launching ( …and is this model right for you?)

During the past month you’ll have noticed a lot more activity than from me in your inbox than is “normal” during the rest of the year.  There were Facebook Live sessions on my business page, invitations to the Fall in Love with Sales Intensive, online Masterclasses, Q&A sessions – and yes (I do know it) what might have felt like…

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Members of my community at a recent live event

The story of how I started a Membership

As I shared in last weeks video about Business Models, over the past couple of years I’ve had a big shift in my own business model, moving from a high-ticket mentoring programme to a low monthly investment membership community. However, it wasn’t an overnight thing – it was a shift that happened gradually over a long period of time.  First…

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5 reasons NOT to start a Membership (… and what to do instead)

5 reasons NOT to start a Membership (… and what to do instead)

I’ve been talking about memberships a lot just recently, what with my video My Membership Story a couple of weeks all about my transition from a 6-figure high-end mentoring programme to a low monthly investment membership instead.  And then more recently my conversation with my own membership mentor Stu McLaren where we got to talking “All Things Memberships.” Now I’m…

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Is your business model right for you?

Is your Business Model right for you?

If you’re anything like me, then building a business you love will be really important to you. But it’s all too easy to build a business based on something you love but then find that you don’t actually enjoy it. Creating a business you love depends on a few different things, including marketing that you enjoy and which feels in…

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Catherine enjoying her radio appearance in Perth

How to build a business you’ll stay in love with

On my last day in Australia I was interviewed on local radio RTR FM 92.1. It was supposed to be an interview about authentic sales but we got sidetracked onto a favourite topic of mine and ended up doing an impromtpu session on: How to build a business you’ll stay in love with You can listen to the interview here…

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