All 'Client Attraction' Posts

How do you know when it’s time to go online?

How to know when it’s time to go Online

Something that I find myself discussing quite a lot with clients is that it’s so easy these days to fall into the belief that an online business is the holy grail of a truly successful business. But what I see is that too many small business owners jump on the online bandwagon way too early and this actually hurts and…

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What do you say when people ask you what you do?

One of the business events I’m regularly invited to attend as a mentor is a retreat for women leaders run by the leadership organisation “One of Many”.  I’m typically invited there to answer questions about how to get a business started in the early stages – through attracting and enrolling those first few paying clients. While I’m there I answer…

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4 Steps to creating 12 months of content

How to create 12 months of Content

The way my business cycles and rhythm work, January is a month of planning and putting things in place to make the rest of the year run more smoothly.  If you are doing this same, this could be the perfect opportunity to take a closer look at your “Content Marketing”. (video, blogging, podcast etc.) and create a more streamlined plan…

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Less is more of marketing

The “Less is More” of Marketing

Did you start your business because you wanted to make a difference but you never imagined it would be this hard to get your first few paying clients? Maybe you’ve been jumping from one thing to the next without giving anything a chance to get traction, and you can’t seem to settle on that “one thing” that works for you.…

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Can I be "heart-centred" and still be successful?

Can I be Heart-Centred and still be successful?

“Heart-Centred” is a phrase that I use a lot when talking about my approach to business. I first heard it at a time when I was struggling to define who I was in business and who I was here to serve. When I came across it I instantly felt: “That’s it!  That’s me… and those are my clients!”. That little…

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creating a business you love

How to Create Engaging Content that gets your Audience to take Action

Today I’m sharing a video that I recorded several years ago while in snowy Toronto for attending a Mastermind with one of my business mentors Stu McLaren. It’s a summary of the important steps to creating content that actually gets your audience to take action. Not just “oh, that’s interesting” then they move on by. Every time I come to…

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Sell to Many

When do I move from 121 to sell one-to-many?

  During a Q&A call for my “Get More Clients Saying Yes!” course one of my students asked me: “Networking feels so inefficient – is there a quicker, easier way for me to get clients?” What she was really asking me was about leverage, and it was such a great question it got me thinking so I thought I’d answer…

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power of niche

The Power of Niche

Today’s blog post is prompted by a question that I’m often asked while I’m promoting my “Get More Clients Saying Yes!” course.  Whenever I talk about having heart-centred sales conversations that lead the client comfortably to a ‘yes’ decision, someone will ask the very valid question “but where do the clients come from to have the sales conversations with in…

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Running a Business as an HSP (Highly Sensitive Person)

I created the video a few years ago while on a road trip for the summer, travelling and working from my campervan. And yet, despite it being my choice to spend the summer that way, I soon caught myself beating myself up a little for choosing to take life at a slower pace during the summer – telling myself that…

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The zillion million ways to market your business

The zillion million ways to market your business

This weeks video was inspired by an email I received from a private mentoring client. We’d started our work together with a whole day planning out a strategy for her business.   There was a plan, she knew what she needed to do, and off she went to implement it. But a month or so later she sent me an update…

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I don't need a bicycle - how not to network

But I don’t need a bicycle (aka “how not to network”)

In the Marketing without Social Media Masterclass last week I discussed 10 alternatives to using social media to get clients and grow your business. I always maintain that one of the most effective way to get new clients from a standing start is to network face to face, either online or offline. (I actually prefer to call this “talking to…

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Why being visible is hurting your business

Why trying to be visible is hurting your business

I want to talk about something that’s been troubling me for a little while now. It’s the idea that you have to be visible if you want your business to work. The reason it troubles me is because for some of us this idea could actually be hurting our businesses. Watch the video – or scroll down to read more. In…

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