All 'Client Attraction' Posts
Did you start your business because you wanted to make a difference but you never imagined it would be this hard to get your first few paying clients? Maybe you’ve been jumping from one thing to the next without giving anything a chance to get traction, and you can’t seem to settle on that “one thing” that works for you.…
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“Heart-Centred” is a phrase that I use a lot when talking about my approach to business. I first heard it at a time when I was struggling to define who I was in business and who I was here to serve. When I came across it I instantly felt: “That’s it! That’s me… and those are my clients!”. That little…
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I created the video a few years ago while on a road trip for the summer, travelling and working from my campervan. And yet, despite it being my choice to spend the summer that way, I soon caught myself beating myself up a little for choosing to take life at a slower pace during the summer – telling myself that…
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Today I’m sharing a video that I recorded several years ago while in snowy Toronto for attending a Mastermind with one of my business mentors Stu McLaren. It’s a summary of the important steps to creating content that actually gets your audience to take action. Not just “oh, that’s interesting” then they move on by. Every time I come to…
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During a Q&A call for my “Get More Clients Saying Yes!” course one of my students asked me: “Networking feels so inefficient – is there a quicker, easier way for me to get clients?” What she was really asking me was about leverage, and it was such a great question it got me thinking so I thought I’d answer…
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Today’s blog post is prompted by a question that I’m often asked while I’m promoting my “Get More Clients Saying Yes!” course. Whenever I talk about having heart-centred sales conversations that lead the client comfortably to a ‘yes’ decision, someone will ask the very valid question “but where do the clients come from to have the sales conversations with in…
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In the Marketing without Social Media Masterclass last week I discussed 10 alternatives to using social media to get clients and grow your business. I always maintain that one of the most effective way to get new clients from a standing start is to network face to face, either online or offline. (I actually prefer to call this “talking to…
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This weeks video was inspired by an email I received from a private mentoring client. We’d started our work together with a whole day planning out a strategy for her business. There was a plan, she knew what she needed to do, and off she went to implement it. But a month or so later she sent me an update…
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One of the business events I’m regularly invited to attend as a mentor is a retreat for women leaders run by the leadership organisation “One of Many”. I’m typically invited there to answer questions about how to get a business started in the early stages – through attracting and enrolling those first few paying clients. While I’m there I answer…
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I want to talk about something that’s been troubling me for a little while now. It’s the idea that you have to be visible if you want your business to work. The reason it troubles me is because for some of us this idea could actually be hurting our businesses. Watch the video – or scroll down to read more. In…
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Sales is all about Trust Well, OK, it’s about a bit more than that too. But really that’s pretty much what it comes down to. Your new potential client needs to trust you on a number of levels if you are going to be able to lead them to a resounding “Yes please!” decision to work with you. Firstly, they…
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For many in my community, January is a month of planning and putting things in place to make the rest of the year run more smoothly. So it seems like the perfect opportunity to add in some strategic planning for one of the areas of business that it is easy to overlook or that gets squeezed out in all the…
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