All 'Client Attraction' Posts
When you first start out in business, it can feel like there’s so much that you need to think about. You may feel that you need to be learning all these advanced strategies such as how to sell online programmes, grow a mailing list, run webinars or build a social media following. In reality, when you are first starting out…
In the ‘Build a Business without Social Media’ Masterclass, I discuss 10 alternatives to using social media to get clients and grow your business. I always maintain that one of the most effective ways to get new clients from a standing start is to network face-to-face, either online or offline. (I actually prefer to call this “talking to people” –…
One of the questions that comes up time and time again from new people who join my membership is: “I would love to get more clients – but how can I if I haven’t got a niche?” I always feel frustrated when I hear this – mainly because I’ve seen over and over again just how much the belief that…
I want to talk about something that’s been troubling me for a little while now. It’s the idea that you have to be visible if you want your business to work. Could it actually be possible that the idea you have to be visible if you want your business to work could actually be hurting your business? Of course, it’s not…
In this video, that I recorded a number of years ago, I talk about some of the key milestones I passed during my first two years in business – some are relevant to anyone starting a business, others are specific to the fact that mine became focused on group programmes. As I looked at those milestones I couldn’t help notice…
There’s something that I talk about a lot with my mentoring clients – it’s the eternal challenge of balancing this “Triad” of business essentials: – The need to bring in immediate income – Building towards a more “hustle-free” future – Delivering on promises to existing clients For example a client will come on a mentoring call and say something like:…
Are you overwhelmed by the many ways to market your business? This week’s video was inspired by an email I received from a private mentoring client. We’d started our work together with a whole day planning out a strategy for her business. There was a plan, she knew what she needed to do, and off she went to implement it.…
I have been running my mostly online business Selling from the Heart for over 14 years now. Now, that’s not bad going for an introvert is it? Also, I’m no ordinary introvert, I’m an extreme introvert. In fact I’m the most introverted person I know! You could leave me alone with no human company for literally weeks and I wouldn’t…
“Heart-Centred” is a phrase that I use a lot when talking about my approach to business. I first heard it at a time when I was struggling to define who I was in business and who I was here to serve. When I came across it I instantly felt: “That’s it! That’s me… and those are my clients!”. That little…
The way my business cycles and rhythm work, January is a month of planning and putting things in place to make the rest of the year run more smoothly. If you are doing the same, this could be the perfect opportunity to take a closer look at your “Content Marketing”. (video, blogging, podcast etc.) and create a more streamlined plan…
How would it feel to own a business you actually LOVE to run? Rather than a business you created around something you love, but then end up surprised to find you don’t enjoy it as much as you thought you would? There are 4 essential elements to think about – and you need to enjoy all of them if you…
Did you start your business because you wanted to make a difference but never imagined it would be this hard to get your first few paying clients? Maybe you’ve been jumping from one thing to the next without giving anything a chance to get traction, and you can’t seem to settle on that “one thing” that works for you. Or…