All 'Client Attraction' Posts

Captivating Introduction

What do you say when people ask you what you do?

On Saturday I was honoured to be a Round Table Mentor at the One of Many “Be Wealth” retreat. My friend (and first business mentor) Joanna Martin was teaching a group of women to master their finances for greater influence, contribution and growth. I was invited to be there to answer questions about how to get a business started in…

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The zillion million ways to market your business

The zillion million ways to market your business

This weeks video was inspired by an email I received from a private mentoring client. We’d started our work together with a whole day planning out a strategy for her business. But a few months in and she sent me an email… Watch the video or scroll down to read more. The email went a lot like this: “Catherine, I’m…

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power of niche

The Power of Niche

Today’s blog post is prompted by a question that was asked during a webinar I held recently.  I was talking about having heart-centred sales conversations that lead the client comfortably to a ‘yes’ decision, and I was asked the very valid question “but where do the clients come from to have the sales conversations with in the first place?” And…

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How I use Joint Ventures in my Business

How I use Joint Ventures in my Business

If you’ve been reading my emails recently, you’ll know that last month I was promoting Ann Wilson’s Financial Freedom University.  That got me thinking about joint ventures and how they’ve been such a key part of my business over the years, both in terms of those partners who spread the word about me, and the partners whose products and services…

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Catherine Watkin speaking at Selling from the Heart Live

My Top 3 “Aha!” Moments : Selling from the Heart Live!

It’s been a bit of a whirlwind over here just lately (in a good way!).  Hot on the heels of delivering my Get More Clients Saying Yes! online programme to 105 new participants and 87 “refreshers”, last weekend I spent a magical 2 days with nearly a hundred heart-centred business owners at my annual event, Selling from the Heart Live!…

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How I Grew My Business

How I Grew My Business

I shared with you last week about my 6 year anniversary  that’s coming up on 26th November this year, and the 3 things that I believe have been key to my success. This got me reflecting on the way that I grew my business and as I thought about the different milestones along the way I noticed a bit of…

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Why being visible is hurting your business

Why trying to be visible is hurting your business

I want to talk about something that’s been troubling me for a little while now. It’s the idea that you have to be visible if you want your business to work, and how for some of us this idea could actually be hurting our businesses. Watch the video below or scroll down to read more. In the last six months, I’ve…

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Crafting Your Captivating Introduction

One of the things I’m most frequently asked about when attending an event as an expert or taking questions from members of my community is some variation of: “How do I pitch my business when I’m out networking?” or “Can you help me with my Elevator Pitch”. So I want to address that for you today and give you some…

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Talking to people

The Forgotten Magic of “Talking to People”

I’ve been having conversations this week with people interested in joining me for my Get More Clients Saying Yes! course (enrolment is now open and we start next week!). One thing I’m asked a lot is whether this course will teach them how to attract new clients, because of course it’s no use being brilliant at sales conversations if you’ve…

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How not to network

But I don’t need a bicycle (aka “how not to network”)

Last week was a full-on busy social week for me – I spent a lot of it out and about networking. I know a lot of people don’t like that word so a less technical term that I like to use is simply “talking to people”. So last week I did a lot of “talking to people”.  And there was…

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Niche

Do I really need to niche?

As you’ve probably noticed (unless you’ve managed to take a complete technology detox for the past month) I’ve been running a promotion in recent weeks for my “Clients for Xmas” offer where I’m supporting a group of wonderful heart-centred business owners in learning how to have authentic, non-pushy sales conversations so they are ready to start 2015 with a bang!…

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do they trust you

Do They Trust You?

Sales is all about Trust. Well, OK, it’s about a bit more than that too. But really that’s pretty much what it comes down to. Your new potential client needs to trust you on a number of levels if you are going to be able to lead them to a resounding “Yes please!” decision to work with you. Firstly, they…

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