Join us for two practical and fun days focused on how to attract and enrol clients – without compromising your values
[text_block style=”style_1.png” align=”left”]As you know, when it comes to running a business, one of the most important skills you can develop is learning how to sell what you do effectively. Yet so many heart-centred business owners shy away from getting good at sales and marketing because they fear coming across as pushy, feel awkward talking about money or feel that many marketing approaches clash with their values.
I see it all the time – business owners just like you and me ploughing huge amounts of time, energy and money into marketing strategies with no idea whether they really work. And at the end of it still struggling to make their business viable because they just don’t know how to convert any interest they generate into paying clients.[/text_block]
There is so much more to getting clients…
[text_block style=”style_1.png” align=”left”]Maybe you keep yourself busy with a social media or blogging, or you show up diligently to networking events. Yes, those things do raise awareness of what you do. But that’s not the same thing at all as someone coming to a resounding decision “Yes please! I want to work with you, and now”. There are crucial elements at every point – like how you communicate what you do so that your ideal client hears you loud and clear, how to lead a converation smoothly from a casual conversation to a sales conversation, and so much more.[/text_block]
And then there’s what you are actually selling…
[text_block style=”style_1.png” align=”left”]Because if you’re not clear on what you are actually selling, and don’t have an offer that meets your potential client right where they are at, yet again you will struggle to get a resounding “yes please!” not to mention feel frustrated because you are not putting your gifts and talents to use to make the difference you know you could make.[/text_block]
Client attraction is the final piece of the puzzle…
[text_block style=”style_1.png” align=”left”]Once you know what you are selling, know how to build the trust of your potential clients so that they are ready work with you and know how to have sales conversations that lead your ideal client to a decision, that’s when it’s time to start focusing on your client attraction strategies – aka marketing. How do you reach your ideal client in the first place? How do you let them know you even exist never mind open up that initial conversation? How do you do all this while staying in flow and without falling out of love with your business?[/text_block]
No wonder there can be so much confusion when it comes
to “Getting Clients”!