Join me and other heart-centred business owners for 2 days focusing on the next steps for your business!
[text_block style=”style_1.png” align=”left”]As you know, when it comes to running a business, one of the most important skills you can develop is learning how to sell what you do effectively. Yet so many heart-centred business owners shy away from getting good at sales because they fear coming across as pushy, or just feel awkward talking about money.
I see it all the time – business owners just like you and me ploughing huge amounts of time, energy and money into marketing strategies yet at the end of it still struggling to make their business viable because they just don’t know how to convert the interest they generate into paying clients.[/text_block]
There is so much more to getting clients…
[text_block style=”style_1.png” align=”left”]Maybe you keep yourself busy with a regular social media or blogging strategy, or you show up diligently to networking events. Yes, those things do raise awareness of what you do. But that’s not the same thing at all as someone coming to a resounding decision “Yes please! I want to work with you, and now”. There are crucial elements at every point – like how you communicate what you do so that your ideal client hears you loud and clear, and how to lead a converation smoothly from a casual conversation to a sales conversation.[/text_block]
And then there’s what you are actually selling…
[text_block style=”style_1.png” align=”left”]Because if you are not clear on what you are actually selling, and don’t have an offer that meets your potential client right where they are at, yet again you will struggle to get a resounding “yes please!” not to mention feel frustrated because you are not putting your gifts and talents to use in the way you know you could.[/text_block]
Client attraction is the final piece of the puzzle…
[text_block style=”style_1.png” align=”left”]Once you know what you are selling, know how to build the trust of your potential clients so that they are ready work with you and know how to have sales conversations that lead your ideal client to a decision, that’s when you need to start focusing on your client attraction strategies – how do you reach your ideal client in the first place? How do you let them know you exist and open up that initial conversation?[/text_block]
It’s no surprise there can be so much confusion when it comes to getting clients!