ONLINE COURSE

Selling from Speaking

- inspire your audience and grow your business

~~£495 + VAT~~
Black Friday Special: £147 + VAT

In this course you will learn how to craft a signature talk and a compelling offer designed to inspire your audience to buy your service or product when delivering a talk to a live audience.

You’ll feel so much more confident saying Yes to speaking opportunities – whether in-person or online via a webinar or masterclass - because you’ll know how to use them to enrol new clients into your programmes or services. And without feeling like you’re "pitching".

Use this method to sell your group course or programme or to generate 121 sales conversations for your 121 offer.

During this training you will learn how to:

Create a Signature Talk that you can deliver over and over from an in-person talk or a webinar – no need to design a new one each time you are invited to speak

Structure your talk to give maximum value to your audience and lead to maximum sales for you

Create a genuine, authentic connection with your audience

Keep your audience engaged, relaxed and open to listening to your offer

Transition to your offer without making your audience (or you) feel uncomfortable or like you are “pitching”

Craft your core Offer so that it is so compelling to your ideal client that they know they want and need it at the full investment

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Once you've got all that I will then show you:

How to do the magic ‘layering’ of your offer that will have your audience ready to buy from you today – not put it off until next week or until it feels like the right time

How to sprinkle the ‘magic dust’ of storytelling and seeding to prepare your audience to say yes to your offer

How to decide what to offer and when – so that you always have an appropriate offer for every audience

How and when to handle questions from the audience

Timings and how to get them right

What you can do to prevent your audience from buying in the heat of the moment and then changing their mind the next day

Also included

Detailed 44 page Workbook that outlines the whole process

Powerpoint Template - plug in your offer, add your branding and you are good to go!

Template for a Speaker Pack

Bonus session on How to get Booked

Helen Reynolds

Image Consultant

“I have been presenting for years but have always been afraid to make an offer. The week following Catherine’s “Selling from Presentations” course saw me deliver a presentation in a completely different way, make an offer, sell a package and get the majority of the room signed up to receive my newsletter. It felt great and I can’t wait to do it again!”

Sonia Gill

Educational Leadership Coach

“The results of working with Catherine were amazing! At my next big speaking event I generated over £50k worth of sales and they are all clients I love and have had a great impact with. Since then I keep applying what Cath has taught me and it creates sales every time. Thank you Cath for increasing the impact I can have in the world.”

Modules Included:

Module 1: Introduction & Foundations

Module 2: Set your Intention for your talk Outcome

Module 3: Create your Compelling Offer

Module 4: Create Connection with your Audience

Module 5: Keep your audience Engaged, Relaxed and Open

Module 6: Design your Core Content to Teach and Inspire

Module 7: Seeding for non-pushy sales

Module 8: Showing the Gap

Module 9: Presenting your Compelling Offer

Module 10: Demonstration Sales Presentation

Module 11: Taking Payment & Wrapping Up

By the end of this training you will have

Your core Signature Talk designed

No more starting from scratch each time you are invited to give a talk.
Just pick up your laptop and go!

Your Compelling Offer crafted

You'll create an offer designed to get your ideal client not just wanting to work with you “one day” but ready to sign up and commit right now – and also feeling really excited by their decision!

The confidence to go out and start saying Yes!

to talks knowing that you have something truly valuable to offer

– and the structure with which to communicate it

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Helen Elizabeth Evans

Life Purpose Fingerprint Analyst

"My sales conversions on a webinar increased massively after implementing just one change suggested by Catherine. I recommend her as the go-to person to review your sales process each time you are selling something new, because no matter the good you’re doing in the world you can’t do it if you are not communicating your offer in a way that makes your clients see the real, tangible value you provide. And Catherine’s gift is being able to help you do that."

Corrina Gordon Barnes

“I really can’t thank you enough for your teachings – they really were the missing link for me. I gave a talk tonight and applied your principles. It made such a difference to switch from just “inspire them” to also “show them the gap and inspire them to buy”! I had TWO people literally run up to me at the end and thrust their form at me. Never had that experience before – phenomenal! Thank you Catherine"

Julie Hall

“I just want to give a shout out to Catherine Watkin for all her help and sales coaching! On my first webinar I had 60 people on the call and sold 2 courses (3%). On my second webinar last week, I had 40 people on the call, sold 10 places on my course and an additional 4 from the replay (35%). A massive part of this was down to Catherine’s advice. Verbal sales has never been my strength, so it was great to have someone who could review my pitch and show me where I needed to improve.”

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