All 'Video' Posts

The Things I Got Wrong in Business

When we start something new, we all start off at the beginning, with no skill or knowldge and a lot of “not knowing what we don’t know”. And business is no different. That doesn’t mean we are stupid, failures or not cut out to run a business. It’s normal to feel a bit at sea.  And it’s not just you –…

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Do you really need a big list to launch a membership?

Today I’m answering the big question: Do I need to have a big mailing list, or a big online community to sell and to launch group programmes or memberships?   But, I just want to remind you before I jump into this that group online programmes or memberships are just two of the many business models available to you. Other…

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Woman thinking with question marks next to her head

How to Choose the Right Business Model

During this “grounded at home” period many of my community who previously had mainly offline businesses are making a shift to doing a lot more activity online – and there are 3 main motivations I’m seeing:  A temporary pivot to online working  A push to finally do something they’ve been putting off  A realisation that their current business model puts…

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Should I be Discounting my Pricing right now? (Covid-19)

I understand that there is a huge genuine desire to help and serve right now when many people are struggling to adapt to being at home, the anxiety created by the current pandemic, and for some groups of people (but not all) a concern about how their income is being affected.   And I know that for many of my clients…

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To Sell or Not to Sell? … during Covid-19

In this video I’m talking about what a member of my Business from the Heart Membership called “the delicacy” of carrying on with usiness as usual during the current Coronavirus situation.   She said: “I’m ready to continue with my business. I can pivot my offline business to serve people virtually, but I feel that it could be perceived as opportunistic…

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Overcoming fear & resistance to your vision and goals for 2020

How are you getting on with working towards the vision you created for your business for 2020? Do you feel you are making progress with a consistent momentum?  If so, Yay! Have a high-five from me! – and hey, why not acknowledge and reward yourself by taking a half-day today to go do something lovely? But maybe you are feeling…

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How to Create Engaging Content that gets your Audience to take Action

  I shot this Facebook live this week in snowy Toronto while attending a Mastermind with my business mentor Stu McLaren. When I come to these sort of business events and conferences I like to bring back some practical tips and strategies that I share with the members of my community – and I thought this would be a useful…

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Why I stopped creating new content last year

In this week’s video I’m owning up to the fact that I have not created any new content to send to you in this way since May last year.  (But you might not even have noticed… and that’s another thing I talk about in the video). Now eight months is long time without creating any new content, particularly if you…

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Sales as a Highly Sensitive Person (HSP)

A conversation between Marianne Cantwell and Catherine Watkin Do you consider yourself a Highly Sensitive Person (HSP), introvert or empath? Do you ever feel that sales is just not “for you” because you feel you can’t be as bullish and outgoing as you need to be successful? If so then you are going to love this “chat” that my great…

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The zillion million ways to market your business

The zillion million ways to market your business

This weeks video was inspired by an email I received from a private mentoring client. We’d started our work together with a whole day planning out a strategy for her business. But a few months in and she sent me an email… Watch the video or scroll down to read more. The email went a lot like this: “Catherine, I’m…

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Catherine Watking working in Perth, Australia

I’m not on Holiday… I’m living my Dream

I recorded this video at the end of a month I spent living and working in Perth, Australia last year. I wrote and recorded it sitting next to the pool outside an Italian style villa in the Perth hills – the day after I went for a walk and bumped into a kangaroo! I felt inspired to record this video…

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Members of my community at a recent live event

The story of how I started a Membership

As I shared in last weeks video about Business Models, over the past couple of years I’ve had a big shift in my own business model, moving from a high-ticket mentoring programme to a low monthly investment membership community. However, it wasn’t an overnight thing – it was a shift that happened gradually over a long period of time.  First…

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