All 'Video' Posts

Is this the REAL threat to your business during Covid-19

There’s something I want to talk about today that I’m seeing a lot of right now and I’m really fearing for a lot of small business owners because of it.   In fact it’s the thing I think is creating the most danger for a lot of the small business owners in my community – and I’m seeing it over and…

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To Sell or Not to Sell? … during Covid-19

In this video I’m talking about what a member of my Business from the Heart Membership called “the delicacy” of carrying on with usiness as usual during the current Coronavirus situation.   She said: “I’m ready to continue with my business. I can pivot my offline business to serve people virtually, but I feel that it could be perceived as opportunistic…

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Overcoming fear & resistance to your vision and goals for 2020

How are you getting on with working towards the vision you created for your business for 2020? Do you feel you are making progress with a consistent momentum?  If so, Yay! Have a high-five from me! – and hey, why not acknowledge and reward yourself by taking a half-day today to go do something lovely? But maybe you are feeling…

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How to Create Engaging Content that gets your Audience to take Action

  I shot this Facebook live this week in snowy Toronto while attending a Mastermind with my business mentor Stu McLaren. When I come to these sort of business events and conferences I like to bring back some practical tips and strategies that I share with the members of my community – and I thought this would be a useful…

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Why I stopped creating new content last year

In this week’s video I’m owning up to the fact that I have not created any new content to send to you in this way since May last year.  (But you might not even have noticed… and that’s another thing I talk about in the video). Now eight months is long time without creating any new content, particularly if you…

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Sales as a Highly Sensitive Person (HSP)

A conversation between Marianne Cantwell and Catherine Watkin Do you consider yourself a Highly Sensitive Person (HSP), introvert or empath? Do you ever feel that sales is just not “for you” because you feel you can’t be as bullish and outgoing as you need to be successful? If so then you are going to love this “chat” that my great…

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Why selling by the session hurts everybody

Why selling by the session hurts everyone

Today I want to talk to you about why selling your services by the session or by the hour is not only hurting your business, but it’s also hurting your clients. I’ve had two recent personal experiences that have really highlighted this for me and have inspired me to record this video for you. Watch the video or scroll down…

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Why Timing is Everything!

Today I want to talk to you about timing in your sales conversation and why getting it wrong can cost you the sale – even if the client actually wants and needs what you have to offer. The video today was inspired by a sales conversation I had earlier in the year where I was the potential customer. I’d been to…

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The zillion million ways to market your business

The zillion million ways to market your business

This weeks video was inspired by an email I received from a private mentoring client. We’d started our work together with a whole day planning out a strategy for her business. But a few months in and she sent me an email… Watch the video or scroll down to read more. The email went a lot like this: “Catherine, I’m…

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What 8 years in business has taught me

What 8 years in business has taught me

It was October 2010.   I’d recently qualified as an NLP Practitioner, hypnotherapist and coach. And always one to want to do things “properly”, I’d registered my business as a sole trader and set up a business bank account – after all I needed somewhere to pay in that £60 I got from my first ever paying client! Incredibly that was…

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Catherine Watking working in Perth, Australia

I’m not on Holiday… I’m living my Dream

I recorded this video at the end of a month I spent living and working in Perth, Australia last year. I wrote and recorded it sitting next to the pool outside an Italian style villa in the Perth hills – the day after I went for a walk and bumped into a kangaroo! I felt inspired to record this video…

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Members of my community at a recent live event

The story of how I started a Membership

As I shared in last weeks video about Business Models, over the past couple of years I’ve had a big shift in my own business model, moving from a high-ticket mentoring programme to a low monthly investment membership community. However, it wasn’t an overnight thing – it was a shift that happened gradually over a long period of time.  First…

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