All 'My Personal Business Journey' Posts

Woman thinking with question marks next to her head

How to Choose the Right Business Model

Choosing the right business model is the real key to creating a business you can truly love over the long term. But it’s also where so many people go wrong — including me (read on for more of my story). It’s so easy to choose the business model that’s been handed you by a teacher or expert because it happened…


Why I stopped creating new content last year

In this week’s video I’m owning up to the fact that I have not created any new content to send to you in this way since May last year.  (But you might not even have noticed… and that’s another thing I talk about in the video). Now eight months is long time without creating any new content, particularly if you…

Catherine Watking working in Perth, Australia

I’m not on Holiday… I’m living my Dream

I recorded this video at the end of a month I spent living and working in Perth, Australia last year. I wrote and recorded it sitting next to the pool outside an Italian style villa in the Perth hills – the day after I went for a walk and bumped into a kangaroo! I felt inspired to record this video…

Members of my community at a recent live event

The story of how I started a Membership

As I shared in last weeks video about Business Models, over the past couple of years I’ve had a big shift in my own business model, moving from a high-ticket mentoring programme to a low monthly investment membership community. However, it wasn’t an overnight thing – it was a shift that happened gradually over a long period of time.  First…

Is your business model right for you?

Is your Business Model right for you?

If you’re anything like me, then building a business you love will be really important to you. But it’s all too easy to build a business based on something you love but then find that you don’t actually enjoy it. Creating a business you love depends on a few different things, including marketing that you enjoy and which feels in…

Catherine Watkin of Selling from the Heart

Taking Time to Review and Celebrate 2018

Happy New Year!  New Years always have that bit of extra meaning to me because my birthday falls on 30th December so it’s a new “age year” as well as calendar year, which gives any planning or intention setting that bit of extra significance. I like to do my planning for the year in early January, when my head is…

How I use Joint Ventures in my Business

How I use Joint Ventures in my Business

If you’ve been reading my emails recently, you’ll know that last month I was promoting Ann Wilson’s Financial Freedom University.  That got me thinking about joint ventures and how they’ve been such a key part of my business over the years, both in terms of those partners who spread the word about me, and the partners whose products and services…

Is it time for radical action?

What happened when I took “Radical Action”

I’m doing this video today because I wanted to talk to you about taking radical action in our lives or our businesses when there’s something really important to us that we want to achieve. As you know, I’m currently promoting Ann Wilson’s Financial Freedom University, and taking “radical action” is one of the things she talks about within that programme.  …


How I planned my 2018

I’ve been back at work for 2 weeks after my month-long break over Christmas and New Year (and my birthday too!) and so far January has been a complete whirlwind. What with VIP days with new private clients, late Christmas lunch with the Business from the Heart mentoring Alumni (pictured) and kicking off a brand new Membership Community (currently in…

Taking time to celebrate 2017

Taking Time To Celebrate 2017

On the day you read this there will be still 13 days of 2017 left to go…. but from a business perspective this week marks the end of another year and I like to think that, like me, you’ll be giving yourself valuable time over Christmas to rest and recharge.  Because of course your ability to run your busines and…

Letting go

Why I’ve been “letting go” instead of setting goals

Happy Lunar New Year (aka Chinese new year)! Traditionally this is a time of “cleansing” to sweep away any evil spirits lurking from the previous year so this is a really great week for letting go of anything that no longer serves you so you can flourish in 2017. And this is exactly what I’ve been doing. Instead of my…

Selling from the Heart Live

Celebrating 5 years in business (and how I did it)

The photo below is of me with my gorgeous community of heart-centred business owners at  Selling from the Heart Live last week. It was an important occasion because it took place on Saturday 26th November 2016. Almost exactly 5 years to the day since, on Sunday 27th November 2011, in a small,  unglamorous training venue tucked away in the heart…