How to Create Engaging Content that gets your Audience to take Action
I shot this Facebook live this week in snowy Toronto while attending a Mastermind with my business mentor Stu McLaren.
When I come to these sort of business events and conferences I like to bring back some practical tips and strategies that I share with the members of my community – and I thought this would be a useful reminder for you too!
Sometimes with these things, people are looking for the NEW shiny strategy, but because I have been running my business for over 9 years there are not a lot of genuinely new things I learn these days – instead I tend to hear the same information in different ways depending on where I’m at in my business.
Often what I get is a reminder of something I learned previously that I was not ready to implement at the time I first heard it. Or a reminder of something that I already know but that I really could be doing better. This Facebook Live was about one of those!
Since it was a useful reminder to me I’ve decided to share with you too – how to create engaging content (by content that could be a Facebook Live, a blog, a video a podcast etc) that encourages your audience to take action:
So here is a reminder of how to create content designed to get your audience to take action.
1. Have a Catchy, Compelling Hook
This is your Headline or Title. Unless someone is a “super-fan” who will consume anything you put out, you need to be capturing your audiences attention with a compelling headline, and hooking them in so they can hear what you have to share.
The title of this video & blog is a good example.
2. Tell a Story
Stories really engage people’s attention on a deeper emotional level than if you were just sharing information alone. So if you can, start by telling a story – this could be your own story (with this video I started by telling you about my Mastermind, and showed you where it tooke place. When you bring your teaching to life with a story it will be more likely that people will engage with and also remember what you have taught. The more specific the details in the story are, the more effective it will be.
3. Teaching point or Lesson (Maximum 3 teaching points)
You want to share between 1-3 pieces of teaching content maximum. 1 lesson or 3 pieces of content. If you share too much you’ll find people don’t take any of it in. If you want to have an impact then less is usually more.
Once you have taught your content, go back and summarize. This will embed the teaching you have just taught and it gives your audience time to absorb and what they have heard. Remember this catch phrase:
“Tell ’em what you’re going to tell them. Tell them. Then tell them what you’ve just told them”.
5. Call to Action
Make sure you finish by telling your audience exactly what you want them to do next and be very specific about it. Most of the time the action you want people to take will be to sign up for your “Free Giveaway”. But you could have other calls to action like, sign up for a webinar, join my Facebook Group, book in for a Discovery call, or just a call to action to share it if they find it useful.
Make sure the summary comes before the Call to Action so that there is nothing distracting them from taking that action!
So my call to action for you today:
Create your own piece of content (this could be a video, blog, Facebook Live or even just a written Facebook post) by following these 5 steps and share it with your audience – then come and share a link to it in my free facebook group – over at Selling from the Heart.
With Love & Gratitude,