All 'Business from the Heart' Posts

How I Grew My Business

How I Grew My Business

I created this video a number of years ago just as I was celebrating my 6th year in business (I recently celebrated my 10th!).  However while it was recorded a few years ago, everything I say is as relevant today as it was then. In it I talk about some of the key milestones I passed during my first two…

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Catherine enjoying her radio appearance in Perth

How to build a business you’ll stay in love with

Five years ago I had the pleasure of visiting Australia and on my last day in Perth, I was interviewed on local radio RTR FM 92.1. It was supposed to be an interview about authentic sales but we got sidetracked onto a favourite topic of mine and ended up doing an impromtpu session on: How to build a business you’ll…

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Taking time to Review 2021

I gave myself permission to get off to a slow start this year and January has mainly been focused on Planning and Learning – in fact I finished my 2022 Planning only yesterday!  A friend pointed out that my timing is perfect as the Chinese New Year starts today, and many people consider this the “true” start to the year. …

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Understanding the 5 Stages of Business

For me it’s true to say that my first few years felt like navigating from inside a bank of fog.   I didn’t have any sense of where I was going or what I really needed to do to get there.  Even when things were “working” I often didn’t know why, or know what I was supposed to do next from…

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5 reasons NOT to start a Membership (… and what to do instead)

Crafting Your Captivating Introduction

One of the things I’m most frequently asked about when attending an event as an expert or taking questions from members of my community is some variation of: “How do I pitch my business when I’m out networking?” or “Can you help me with my Elevator Pitch”. So I want to address that for you today and give you some…

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business advice

Where to Start when Starting a Business

This is the fourth and final post in a series of 4 blogs centered on creating a business you love. First, we looked at Understanding the 5 Stages of Business, then we took a dive into the Less is More of Marketing when you’re starting out, and from there we covered the importance of Choosing the Right Business Model for…

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starting a membership

Are you Thinking about Starting a Membership?

Are you thinking of starting a membership? Or maybe you’ve already started one and the next step for you is to grow it? If so I thought I’d gather some useful resources together for you to help get you started. Here’s why: Back in 2016 I was driving on the South Circular in London when I had the “hallelujah” moment…

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Here’s my Planning Process for 2021

So here we are, just 2 working days from the end of January, and like me you might be asking “where did that month just go?”. January for me has been focused on getting my Inner Circle Mastermind group up and running, and Jumpstart January within the Business from the Heart Membership, with a focus on Vision & Planning for…

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Talking to people

The Forgotten Magic of “Talking to People”

I’ve been having conversations this week with people interested in joining me for my Get More Clients Saying Yes! course (enrolment is now open and we start next week!). One thing I’m asked a lot is whether this course will teach them how to attract new clients, because of course it’s no use being brilliant at sales conversations if you’ve…

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Do you really need a big list to launch a membership?

Today I’m answering the big question: Do I need to have a big mailing list to sell and to launch group programmes or memberships? Before I jump into this I just want to remind you that group online programmes or memberships are just two of the many business models available to you. Other business models that you might choose instead…

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5 Reasons to Start a Membership

As I discussed in my recent blog about business models, there lots of ways you can work with and serve people both online and offline – 121, workshops, high-end group programmes, live events, online courses, memberships and digital products. Over the past 9 years I’ve tried my hand at all of these – and I had success with all of…

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Woman thinking with question marks next to her head

How to Choose the Right Business Model

Choosing the right business model is the real key to creating a business you can truly love over the long term. But it’s also where so many people go wrong — including me (read on for more of my story). It’s so easy to choose the business model that’s been handed you by a teacher or expert because it happened…

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