About Catherine Watkin

Catherine Watkin is the UK’s leading expert in authentic and heart-centred sales. She also specialises in values-led business growth people who want a great business without compromising their integrity.

After a highly successful 20+ year career in sales, since 2011 she has worked with business owners who are gifted and passionate about what they do but struggle in business because they feel awkward when it comes to selling their services.

Through her online course (Get More Clients Saying Yes!), Catherine has taught hundreds of business owners how to sell in a way that feels authentic and comfortable – and most importantly gets them great results.

She helps her clients to get off the starting blocks by enrolling their first few paying clients, right through to consistent £5k - £10k months.

She's an authentic and inspiring role model for how it is possible to create a successful business without resorting to sleazy or manipulative sales and marketing techniques.

Who I work with

I work with heart-centred business owners such as coaches, therapists, healers and other service providers who want to enrol clients authentically - without pushy or manipulative sales tactics.

I help them get more clients saying, "Yes!" in a way that feels authentic, comfortable and is always in alignment with their values, so they can grow a business without compromising their integrity.

My clients are smart, capable and have usually had success in their chosen career and have often been at the top of their game. But they “don’t know what they don’t know” about running a sustainable business and are starting to lose confidence and doubt themselves. I help demystify what it takes to enrol paying clients and put in place the foundations for a sustainable business they love to run for the long term.

Work with me

I’m best known for the work I do helping heart-centred business owners learn to sell in ways that feel genuine and comfortable, and without using manipulative sales techniques. I do that via my flagship course that I’ve run annually since 2012 – Get More Clients Saying Yes!

I can also help you grow your business in a broader sense – your long-term vision, your business model, marketing approaches that feel good, and helping you developing a long-term sustainable business that feels good to run. Whether that is building a solid, sustainable 121 business with a healthy income, or selling and delivering one-to-many via group programmes or memberships. Find out more about how I can help you below.

Heart-centred Sales:

Get More Clients Saying Yes! Course

The Get More Clients Saying Yes! Course consists of 8 comprehensive online training modules, live Q&A Coaching calls and a supportive Facebook community. Hundreds of heart-centred business owners have taken this course to fall in love with sales, attract clients in a way that feels authentic and comfortable and see their business start to flourish.

This is an 8-week structured course focused on teaching business owners an effective heart-centred sales process, plus ensuring they have all the key business foundations in place to make that sales process effective.

The aim of the course is to have them enrolling paying clients into packages or programmes during the course itself. This way the course pays for itself, and they will have these essential skills for life.

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Free Resources:

The 7 Steps to Yes! – free video training

A 7 step framework for an effective heart-centred sales conversation that ends with your client saying, "Yes please!" to working with you, providing it’s genuinely right for them – without using manipulative or pushy ‘old school’ sales techniques, and in a way that feels totally authentic and comfortable for both you and the client.   It’s just 21 minutes to watch and will have a big impact on your ability to congruently enrol new paying clients.

GET THE TRAINING NOW

The Authentic Sales Style Quiz

Discover your Authentic Sales Style by taking this quick yet insightful quiz. The results will tell you why you are naturally good at sales (even if you can't see it yet!) shed light on why you might be struggling right now, as well as tips to get you started in having more effective sales conversations.

TAKE THE QUIZ NOW

Growing a values-led business:

Business from the Heart Membership

Business from the Heart is a thriving community of heart-centred business owners, all committed to making a difference and growing a great business, without compromising their values or integrity.

This supportive membership offers you year-round support with all the things that it takes to create a truly sustainable business that you can love for the long term – marketing you can actually enjoy, a business model that feels like it “fits”, and all the other pieces that combine to make up a successful business.

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Free Resources:

What’s your Next Step in Business? Quiz

Discover where you are at on my Business from the Heart Pathway. You'll get insights into the challenges unique to your stage of business, the type of marketing that's likely to be most effective at this stage, and the next steps to take to create a business you truly love for the long term.

TAKE THE QUIZ NOW

Create a Business you Love E-Guide

I'm all about teaching you how to create a sustainable business that you actually enjoy running - rather than burning out or falling out of love with it along the way. In this guide I share the 4 key elements you need to have in place if you are to create a business you can fall in love - and STAY in love with.

GET THE GUIDE NOW

How to get Clients when Marketing is making you Miserable

Discover how to find ways to market your business that feel more in flow for you.
If you love working with clients, but the marketing side of things doesn’t light you up, you’ll love this free training with new ideas for how to make your marketing more enjoyable, whether that’s falling in love with sharing content – or getting off the social media treadmill altogether.

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Build a Business without Social Media

In this training I share how you can create a business you can truly love for the long term - without using social media - and give new ideas for how you can attract clients, that could be even more effective and enjoyable than what you are doing already.

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PRIVATE MENTORING

Private Mentoring

I also take on a limited number of clients each year for 121 private business mentoring and sales coaching.

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MY RESULTS

Success Stories from the Get More Clients Saying Yes! Course

This course has proved its worth many times over – I wish I’d done it years ago. Quite simply, Catherine’s 7 Steps to Yes structure works. Catherine has a wealth of knowledge and expertise and shares it generously. Her insights and suggestions about how to sell in a way that feels comfortable for both the seller and the customer have helped me get more clients. They have also enabled me to set and ask for a price that reflects the value of my service.

I’m fully booked with one-to-one clients now – thank you for all your help in getting my business to this point. These days I can do a sales conversation with ease and rarely have to get into the money conversation.

Emma Taggart

Leadership Coach for Introverts

Emma Taggart

Leadership Coach for Introverts

Emma Taggart

Leadership Coach for Introverts

Catherine’s approach is a breath of fresh air in a field where so many others focus on potential clients as simply numbers and possible income sources. This course truly is a heart centred approach which resonated deeply with me and I’m thrilled that I can attract clients in a way that is genuine and focused on them as individuals, rather than embracing an aggressive marketing style that doesn’t fit well with the services I offer. Catherine has such a genuine, personalised approach, I felt as if she really understood my business and me.

Catherine, you are a voice of calm in an increasingly desperate and aggressive marketing arena. So very much appreciated.

Joanne Lee

Leadership Coach for Introverts

Success Stories from the Business from the Heart Membership

I cannot tell you how glad I am to now be a part of Catherine's Community, and to be able to learn all the ins-and-outs of running my own business, step-by-teeny-tiny-step.

Instead of being totally daunted (like the proverbial rabbit) and not knowing what to do next, I have the security blanket of being able to follow a richly developed and resourced, cleverly structured plan, which I can follow at my own pace.

And I am comforted by the added knowledge and bonus that there's always someone around in the Community who can answer a question or point me in the right direction

Tracey Barreto

Transformational Coach

I want to say how deeply grateful I am for all that Business from the Heart has offered me over the past few years. The compassion, authenticity, and values-driven approach that you’ve cultivated has been one of the highlights of my entrepreneurial journey. It held me through key transitions, gave me clarity when I needed it most, and reminded me that it’s possible to lead with love and build with integrity.

Reem Assil

KEEP IN TOUCH

For more information about heart-centred selling and growing a successful business, you can read my blog here.

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