Posts by Catherine

How to build a business you’ll stay in love with

Catherine enjoying her radio appearance in Perth

On my last day in Australia I was interviewed on local radio RTR FM 92.1. It was supposed to be an interview about authentic sales but we got sidetracked onto a favourite topic of mine and ended up doing an impromtpu session on: How to build a business you’ll stay in love with You can…

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GDPR, my Privacy Policy, and what I do with your data

GDPR, my Privacy Policy, and what I do with your data

This email was sent out to my email subscribers on 15th May 2018 to explain how I use their personal data: Hi If you’re a small business owner here in the EU then you’ll have been living under a rock recently if you are not aware of GDPR – the new EU Data Protection and…

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The Things I Got Wrong in Business

When we start something new, we all start off “not knowing what we don’t know” and business is just the same. That doesn’t mean we are stupid, failures or not cut out to run a business. It’s normal to feel a bit at sea.  And it’s not just you – it was me too! So I…

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I’m not on Holiday… I’m living my Dream

Catherine Watking working in Perth, Australia

I recorded this video at the end of a month living and working in Perth, Australia where I’m staying with my best friend Sophie Mahir of the Artists Marketing Academy.   I wrote and recorded this sitting next to the pool – and yesterday I went for a walk and bumped into a kangaroo! I felt…

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“Why would they spend their money on me?”

Why would they spend money on me?

There is a block that is really surprisingly common amongst the types of heart-centered business owners that I tend to work with:   Doubting the value that you can bring your clients, doubting your own self-worth and doubting the value of the work that you do – they’re all slightly different, but closely related. Watch the…

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Can I be Heart-Centred and still be successful?

Can I be "heart-centred" and still be successful?

“Heart-Centred” is a phrase that I use a lot when talking about my approach to business. I first heard it at a time when I was struggling to define who I was in business and who I was here to serve.   When I came across it I instantly felt:  “That’s it!  That’s me… and those…

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The good news: there is no Price Police

I’ve got some good news for you today – there is no price police! I’m telling you this because pricing confusion is one of the biggest blocks that the small business owners I meet seem to face.  It can completely stop them from getting out there, marketing their business, and attracting potential clients. Watch the…

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It’s good enough for now

It's good enough for now

Last week I was working on a really important project but found myself getting stuck and just not making the sort of progress I wanted to.  I ended up spending a whole day yet at the end felt I wasn’t getting anywhere and as a result was feeling really frustrated and unhappy with myself. Until…

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They say “YES” then disappear

Why they say YES and disappear

Today I’m addressing a very common complaint that I hear from small business owners:  That their potential clients say, “Yes, I’m going to work with you,” or, “Yes, I’m going to buy your programme,” and then they disappear.  They don’t book in, they don’t pay, you can’t get a hold of them, and you don’t…

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Why they’re just not getting your Value

Why they're just not getting it [your value]

I recently did a survey of my community asking you about your biggest challenge when it comes to getting clients.  The number one response from the survey by quite a long way was struggling to communicate the value of what you do and not being able to demonstrate to potential clients why what you do…

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Are you failing to fail?

Woman looking out the window

I want to talk to you about a something a client of mine did recently, because I’m wondering if you’re doing enough of this yourself? The thing she did was to fail spectacularly at something. We’ve only recently started working together and one of the first things I advised her to do, and that she…

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How I Found my “Thing” (aka Purpose)

I’ve been feeling inspired for a little while now to write a series of blog posts about my first few years in business, partly to show that slow and uncertain starts are more the norm than the exception, and that things are often very different behind the scenes to how they look from the outside.…

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